No need for gossip, AMEE, Phuong My Chi, Bui Cong Nam, Duc Phuc still go the long way

In Vietnamese showbiz, there are two ways for young artists to stand out: one is to cling to scandals to get noticed quickly, the other is to choose a positive image, invest in music for the long haul.

AMEE, Phuong My Chi, Bui Cong Nam, Duc Phuc are clear examples of rising up with one's own ability and achieving success - Photo: NVCC

But reality shows that the halo of fame from gossip often fades quickly, while the path to success through strength proves its durability more and more.

Key to affirming position

Vietnamese showbiz is always harsh with the constant appearance of new faces. In such a competitive environment, standing out through scandal is not difficult, but maintaining attraction for many years is the real challenge.

The clearest proof is Duc Phuc's victory at Intervision 2025, an international music competition.

With his powerful voice, delicate songwriting ability and increasingly mature performance style, Duc Phuc not only affirms his talent but also leaves his mark on Vietnamese music on the international map.

Intervision 2025 has ended with victory belonging to singer Duc Phuc - Photo: NVCC

This success comes from a persistent process: since his appearance was criticized after The Voice Vietnam, the male singer chose to stay silent, focus on music and continuously release hits such as Anh nang cua anh, Hon ca yeu...

No scandals, no tricks, Duc Phuc has proven that perseverance and ability are the most solid passports to step out into the world .

Another example is Phuong My Chi. Coming from The Voice Kids 2013 with the image of a "folk girl", she steadfastly pursued folk music despite the constantly changing music market.

Growing up, Phuong My Chi tried new genres but still maintained purity and simplicity in style and private life.

It was that perseverance that helped her win 3rd place at Sing! Asia 2025, a major music competition, and then become the champion of Em xinh say hi, a famous reality TV show.

Phuong My Chi participated in both Sing! Asia and Em xinh say hi and received great support from the audience - Photo: NVCC

These consecutive achievements show that persistent pursuit of music and a clean image can take a young artist further than expected.

Not only Duc Phuc or Phuong My Chi, the Gen Z singer generation also proves that investing in music is always a sustainable path. AMEE is a typical example.

Since her debut, AMEE has built the image of an "eighteen year old girl" who is pure and close to young audiences. Despite receiving mixed opinions about her live singing ability, she did not argue but instead chose to practice seriously, improving with each stage.

Mini album MỘNGMEE released in 2024 has affirmed the changes in AMEE's musical thinking.

Bui Cong Nam has gone in a different direction: letting music speak for himself. Since the Sing My Song program, he has been associated with the image of a "musical storyteller", composing songs close to life.

Although not noisy or gimmicky, Bui Cong Nam still created a distinct position, thanks to his steadfastness and uniqueness in each product.

Looking back, the common point of these young artists is the perseverance in pursuing art with their own ability, maintaining a positive image and respecting the audience. They do not need tricks but maintain long-term appeal, something that not everyone can do in the showbiz with many
fluctuations.

AMEE from an innocent, pure-voiced girl to adulthood, Duc Phuc from being criticized for his appearance to conquering international awards, or Phuong My Chi from a "folk singer" to a multi-faceted artist, all show that the audience appreciates the journey, not just the outstanding moments.

Fast fame makes long distance travel difficult

In contrast to the sustainable path of strength, many young artists have chosen to attract attention through scandals.

Scandals, shocking statements or entertainment tricks often help a new name quickly reach the top of search results, but that effect is like a "straw fire" that flares up and then dies out.

Chi Pu was also the center of controversy when she changed her singing career.

It took years of change and effort to improve before she gradually gained recognition.

Chi Pu's case shows that: gossip can create instant fame, but to survive long-term, only effort and the quality of music products can decide.

Phi Phuong Anh is a typical singer. Originally a model, when she turned to singing, she attracted a lot of attention with the MV "Don't cheat on me" due to controversies about her singing voice.

The buzz once helped her name spread across social networks, but due to a lack of musical foundation and no products strong enough to retain audiences, her career quickly stagnated.

Hien Ho caused controversy when she returned to singing - Photo: NVCC

Another case is Hien Ho. She has a powerful voice and has had many popular songs.

However, the personal scandal has severely disrupted his career. When his personal image is affected, returning to the music industry becomes much more difficult.

Reality proves that audiences are becoming more and more awake. They may be curious about scandals but that curiosity quickly passes. What keeps the public around can only be music with real products and real values.

In the digital media context, when every action of an artist is easily recorded and spread, an uncontrolled statement or personal scandal can "knock down" an artist's image in just a moment.

Real ability is the "weapon"?

Chi Pu caused a lot of controversy when she changed her singing career, before gradually asserting her progress over time.

The public today is no longer captivated by scandals for long. Instead, they are interested in the real ability and positive value that artists bring.

This explains why young singers who follow a positive path, relying on their abilities, often receive greater support from the audience.

In the digital media era, every action of an artist can be easily recorded and spread. Just one uncontrolled statement can be enough to cause a "media scandal".

Besides, the public also tends to "accompany" artists for a long time, following their growth.

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MAI NGUYET

Source: https://tuoitre.vn/dau-can-thi-phi-amee-phuong-my-chi-bui-cong-nam-duc-phuc-van-di-duong-dai-20251004220425271.htm