Promoting tourism in new development space

New opportunities for tourism in the homeland

Previously, Phu Tho was famous for its intangible cultural heritage of humanity, Xoan singing, Hung Temple festival, and diverse ecological landscape system. Hoa Binh is known for its rich cultural community tourism of the Muong, Tay, Dao ethnic groups, combined with eco-resorts such as Hoa Binh lake, Mai Chau... Vinh Phuc is a prominent spiritual and resort destination with Tam Dao, Tay Thien...

Today, the merger has created the material of a colorful tourism picture, opening up the possibility of designing tours and connecting routes: Spiritual tourism to Hung Temple, experiencing Xoan singing, Thanh Thuy mineral spring resort, continuing the journey to Tam Dao, then down to Hoa Binh lake, to ethnic villages to enjoy cuisine and exchange community culture.

Mr. Nguyen Minh Quan - a tourist from Hanoi shared: I have traveled to Hoa Binh many times before, and was very impressed with the lake scenery and the Muong villages. When I heard the news of the merger of the three provinces, I hoped that there would be more tours connecting Phu Tho - Hoa Binh - Vinh Phuc, meeting the needs of tourists for long-term experiences.

That need is posing new requirements for tourism promotion activities of Phu Tho province.

Promoting tourism in new development space

Phu Tho province participates in promoting tourism at the 19th Ho Chi Minh City Tourism Fair.

Promote and advertise to affirm the brand

In recent times, tourism promotion activities have been implemented synchronously and effectively. In particular, Phu Tho Tourism Promotion Information Center has promoted communication on digital platforms: website dulichphutho.gov.vn, visitphutho.vn, youtube channel "Dat To", tiktok Phu Tho Tourism; coordinated with central and local press and television to spread the image of Dat To tourism to domestic and international tourists.

In particular, two major tourism promotion events that were recently held left a strong impression. In Korea, from July 18 to 21, 2025, Phu Tho participated in the Vietnam Tourism Promotion Program at the KITS International Tourism Fair with many promotional activities and business connections. The province's booth introduced spiritual tourism, community ecology, resort and MICE tourism products to Korean partners. This is a potential market with high spending customers, suitable for Phu Tho's typical tourism products.

In Ho Chi Minh City, from August 25 to September 15, 2025, Phu Tho participated in the 19th International Tourism Fair 2025 (ITE HCMC Fair 2025) - the leading prestigious tourism trade event in the country. The Dat To booth attracted a large number of tourists and travel agencies thanks to promotional products such as Hung Temple night tour, Xoan singing experience, community eco-tourism in Xuan Son, Hung Lo, Hoa Binh lake... This is an important opportunity to connect the southern tourism market, contributing to spreading the tourism brand of the extended Northwest region.

In addition, many domestic programs such as "Colors of Tourism of the Ancestral Land - Phu Tho 2025", the 21st Ho Chi Minh City Tourism Festival, Vietnam International Tourism Fair in Hanoi, Ban Flower Festival in Dien Bien province... have had the active presence of Phu Tho, creating more opportunities to promote the image and tourism products to many domestic and foreign friends.

Development orientation in the unified space

Comrade Nguyen Duc Hoa - Director of the Provincial Tourism Promotion Center emphasized: The merger of the three provinces opens up a new, more attractive and diverse development space. This is an opportunity for us to step up promotion and in-depth promotion, build a common tourism brand, while still maintaining the unique characteristics of each region.

In the coming time, Phu Tho will focus on major orientations such as: Building key products, complete and attractive inter-provincial tours connecting Phu Tho - Hoa Binh - Vinh Phuc, targeting international visitors with long-term stays and higher revenue. Positioning Phu Tho as an original tourist destination with many strengths. Strengthening promotion on digital platforms, applying digital transformation to expand the market. In addition, the province actively participates in domestic and foreign events, welcoming famtrip groups, KOLs, bloggers to spread the image of Phu Tho tourism. Building a new tourism brand identity, harmonizing tradition and modernity...

These orientations not only contribute to the sustainable development of tourism in the Land of Ancestors but also help Phu Tho tourism industry play a central role in the economic structure of the three provinces' unified space. In the long term, implementing the direction of the Department of Culture, Sports and Tourism, the Center is advising on the development of a Plan to promote and advertise Phu Tho tourism for the period 2026 - 2030 with clear strategies. And recently, the Provincial People's Committee issued a Plan to implement the Project on Communication of Phu Tho Province's image for the period 2022 - 2025, focusing on more effective communication for tourism.

It can be seen that with thorough preparation, dynamism in promotion work and appropriate strategic orientations, Phu Tho is gradually asserting its position. Tourism not only brings economic revenue but also contributes to promoting national cultural identity, creating the image of the Ancestral Land - the origin of the Vietnamese people - safe, friendly and attractive. In the new development space, Phu Tho tourism is expected to become an important driving force, a bridge bringing tourists closer to the unique cultural and natural values of the Northern Midlands and Mountains, contributing to realizing the goal of sustainable tourism development and international integration.

Huong Lan

Source: https://baophutho.vn/day-manh-xuc-tien-nbsp-du-lich-trong-khong-gian-phat-trien-moi-239657.htm