Submit literary works

Digital transformation is widely deployed in many units, helping to bring literary and artistic works closer to the public.

On November 22, the Ho Chi Minh City Union of Literature and Arts Associations held a scientific seminar with the theme "How can literary and artistic works reach the public?".

There needs to be a special tax regime.

Discussing at the workshop, experts in the field of culture and art were all concerned with the question of how to make works of art truly attractive spiritual food for the public, especially in the context of strong competition with many other forms of entertainment?

Associate Professor, Dr. Tran Luan Kim, Head of the Department of Theory and Criticism - Ho Chi Minh City Union of Literature and Arts Associations, recognized that in the trend of digital transformation, the application of technology and social networking platforms to promote literary and artistic works has been and is being popularized and introduced to the public by artists.

A scene from the opera "Le Van Duyet - The Man with 9 Death Sentences" (author: Pham Van Quy, adapted by Vo Tu Uyen, director: Meritorious Artist Hoa Ha, produced by WE Entertainment Events Company Limited - Hoang Hai Production)

No longer limited to performances, displays, exhibitions… as before, people can now easily find works of art on social media channels. Therefore, it is important that the content of the work is good, high quality, and attractive to viewers.

Recently, in the National Assembly, the proposal of the Ministry of Finance to increase the tax on cultural activities from 5% to 10% has attracted public attention among artists. The majority are very concerned about this tax increase. Many artists believe that there is an equating of cultural and artistic activities that follow the taste for profit with high-value cultural and artistic activities that meet the need for healthy enjoyment.

Many insiders believe that it is impossible to look at the appearance of the country's literature and arts and compare it with a few star singers, famous artists of the stage, fashion models, and blockbuster movies with high incomes. Currently, the majority of artists in the fields of stage, cinema, music, literature, art design, photography, dance... and businesses operating in the fields of performance, publishing, stage, cinema, music and dance... are all facing an extremely difficult economic situation. Because art forms with high aesthetics, performed according to healthy ideology always suffer the same fate of "picky customers".

Promote the best features

In the digital age, launching and operating a website is extremely important for professional art units.

Stages such as: Tran Huu Trang Opera House, Ho Chi Minh City Small Theater Theatre, IDECAF Theatre, Hong Van Drama Stage, Thien Dang Drama Stage, Hong Hac Stage, Hoang Thai Thanh Stage, Quoc Thao Stage, Truong Hung Minh Art Stage... have put their websites into operation. Stage art units in Ho Chi Minh City all aim to research, collect, preserve, and promote the quintessence and uniqueness of stage art.

Most art units have effectively implemented online ticket sales with many customer support services. Not only that, many units also use their Fanpage and famous artists to organize livestreams to interact with the audience to promote the work, talk about the roles they are about to play...

The Thien Dang, Hoang Thai Thanh, The Gioi Tre, Hong Van, Quoc Thao, Truong Hung Minh… drama stages have digitized much of the content in the system’s archive. By simply typing in the title of a play, the audience will find complete information about the work and the participating artists.

In fact, the digital transformation of the stage is an inevitable requirement on the journey to find audiences. Even through current social networking platforms, artists themselves are taking on many new roles and tasks, with the common goal of bringing audiences to the stage.

Few people think that in his role as Director of the Southern Arts Theater, Meritorious Artist Le Dien always takes advantage of livestreaming to help audiences easily grasp information about circus activities, especially through trips bringing artists from Ho Chi Minh City to compete in other countries.

"Screenwriter Duong Cam Thuy, President of the Ho Chi Minh City Cinema Association, emphasized: "For culture and art to develop, there needs to be a special mechanism for the creative art team to work according to the state's guidelines and policies."

Source: https://nld.com.vn/dua-tac-pham-van-hoc-nghe-thuat-den-voi-cong-chung-196241122204537293.htm