Completing advertising regulations in the Law on Advertising (amended)

Delegate Dang Thi Bao Trinh speaks at the National Assembly hall on the afternoon of November 25. Photo: H.CHAU

Most National Assembly delegates expressed their agreement and the necessity of promulgating a Law amending and supplementing a number of articles of the Advertising Law, in order to promptly institutionalize the Party's guidelines and policies and the State's policies on improving the responsibility and capacity of entities participating in advertising activities.

Speaking at the discussion, delegate Dang Thi Bao Trinh (National Assembly Delegation of Quang Nam Province) said that the 2012 Advertising Law has many strict regulations on television advertising, such as: regulations on advertising time (Clause 3, Article 22), advertising duration (Clause 10, Article 2), advertising content (Clause 1, Article 19), advertising form...

However, in reality, many advertisements appear with too much frequency and sometimes broadcast at inappropriate times on television, and the language is sometimes misleading, creating the opposite effect. Meanwhile, some regulations are still general, such as "prohibiting advertising products that are contrary to culture" (Clause 3, Article 8 of the Advertising Law) without clearly defining what is considered contrary to Vietnamese culture, ethics, and customs, causing many different interpretations and not guiding television to carry out effective advertising activities.

Therefore, the delegates proposed that the draft law for amendments and supplements this time must stipulate or assign the Government to provide unified guidance on the definition of "contrary to Vietnamese historical, cultural, ethical traditions and customs".

At point c, clause 5, Article 15a on the rights and obligations of the person transmitting the advertising product stipulates: "When posting opinions and feelings about the results of using cosmetics, health protection foods, and food supplements on social networks, the person must be the person who has directly used the product".

Delegate Dang Thi Bao Trinh said that in reality, products such as cosmetics, health protection foods, and supplements are products that users must use for a certain period of time before they can give their opinions and feelings about the actual results of the product.

Therefore, only stipulating that "the person posting opinions and feelings about the product results is the person who directly used the product" without specifically stipulating the time of direct use to have opinions and feelings about the product results will lead to difficulties in determining and applying the law according to the spirit of the law.

According to the program, the National Assembly will give its first opinion on the draft Law amending and supplementing a number of articles of the Law on Advertising at this session and is expected to pass it at the 9th Session of the 15th National Assembly.

Source: https://baoquangnam.vn/hoan-thien-cac-quy-dinh-ve-quang-cao-trong-luat-quang-cao-sua-doi-3144821.html