Artificial intelligence and digital technology – The focus of the "super fair"
The 2025 Autumn Fair is considered a large-scale multi-industry trade - technology - cultural event, likened to the first "Super Fair 6" in Vietnam: largest scale, most modern space, most diverse products, most consistent quality, most attractive activities and strongest media effect.
The event aims to introduce technology, artificial intelligence (AI), innovation, high-quality products and services, and bring shopping and entertainment experiences to people. The digital technology and AI exhibition area is a highlight with service robots, AI in precision agriculture , virtual reality education (VR/AR), smart healthcare, etc. Major technology corporations participate in bringing "on-site experience" solutions, attracting young people and investors.
Speaking to reporters, Mr. Vu Ba Phu - Director of Trade Promotion Department ( Ministry of Industry and Trade ) said that the 2025 Autumn Fair is a place to connect creativity and commerce. People not only shop but also experience advanced technology, creating new demand and promoting businesses to innovate towards digitalization. Applying technology in booths is an essential step for Vietnam to catch up with the new generation of retail trends.
The 2025 Autumn Fair is the first Fair in Vietnam to be organized on the largest scale.
A notable highlight of this year's event is the "Innovation Hub" area - a space for technology startups to introduce breakthrough solutions, demonstrate new products and connect with investors. Here, many investment funds, advisors and large enterprises participate, creating an open ecosystem for startup ideas to have the opportunity to raise capital, find strategic partners and cooperate in technology transfer. The presence of this area shows that the organizers' vision is not only limited to trade, but also towards nurturing innovation and sustainable development.
From the traditional business side, Mr. Dang Trung Doan - Owner of Dang Gia Agarwood brand (Nha Trang) shared: "For handicraft and specialty products such as agarwood, technology helps us trace the origin and ensure quality transparency. Applying digital technology in supply chain management and online sales helps expand the market and increase reputation. The fair is an opportunity for small businesses to see the need for digital transformation if they do not want to be left behind."
Technology helps Vietnamese goods trace their origin and have transparent quality.
Shopping and Cultural Experiences – Connecting the Community
The fair expanded to an international scale with more than 50 Indian enterprises participating, in addition to enterprises from Europe, the US and ASEAN. This is a playground for Vietnamese enterprises to introduce technology products, food processing, education, tourism; and seek export partners. The international B2B area is designed in a modern, convenient way for trade.
An attraction for people is the diverse cultural activities, cuisine, traditional and modern games organized. The fair is built like a journey across Vietnam through 5 thematic zones, each zone is a story about the people, culture and dynamic economy of the country. The cultural - entertainment zone helps turn the fair into a destination to connect the community, both shopping and entertainment.
The "Quintessence of Vietnamese Culture" section is one of the highlights. According to the Organizing Committee, this section will include 7 booths: software - games, publishing, cinema, performing arts, sports, fine arts - handicrafts and tourism.
The organizers designed booths according to industry and region, ensuring a modern, accessible space with a clear brand identity system. The system of signs, logos, and experience maps are fully equipped, making it easy for visitors to find.
Fall Fair 2025 brings a complete experience for businesses and people
The fair is expected to welcome half a million visitors per day, and promotions of up to 100% will be a great driving force to stimulate consumption and enhance the shopping experience. "The 2025 Autumn Fair brings a complete experience to businesses and people: shopping, exploring technology, and connecting internationally. This is a new generation fair model - not only commercial but also promoting innovation and connecting the community," Mr. Phu emphasized.
With its large scale, diverse industries and international stature, the 2025 Autumn Fair affirms itself as an ideal destination to experience technology - innovation, and at the same time a trading platform, promoting culture and tourism, contributing to improving the competitiveness and innovation capacity of Vietnamese enterprises.
The fair focuses on the visitor experience: there are areas for food, entertainment, rest, green - clean - beautiful and safe space. The booths are decorated in a uniform way, with their own logo and identification system, creating a professional and lively atmosphere.
The event also shaped a new consumer trend: responsible consumption. Eco-friendly, organic products and energy-saving solutions were prioritized for display, attracting people who care about the environment.
The 2025 Autumn Fair, with its largest scale ever, will not only promote domestic consumption, but also open up more export opportunities, supporting Vietnamese enterprises to develop sustainably in the context of integration. The success of the fair is a strong message about the recovery and breakthrough of the Vietnamese economy in the new period./.
Source: https://vtv.vn/hoi-cho-mua-thu-2025-diem-hen-thuong-mai-cong-nghe-van-hoa-10025101718510094.htm
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