With the theme “Connecting People, Creating Prosperity”, the fair is scheduled to take place from October 25 to November 4, 2025 at the Vietnam Exhibition Center (VEC). The fair has a scale of more than 130,000 m², with about 3,000 booths of 2,500 domestic and foreign enterprises, expected to attract 500,000 visitors per day.
According to the Ministry of Industry and Trade , the 2025 Autumn Fair is organized under the direction of the Prime Minister in Official Dispatch No. 172/CD-TTg dated September 25, 2025 and Decision No. 2172/QD-TTg dated October 3, 2025 on the establishment of the Fair Steering Committee.
Speaking at the meeting, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said that following the success of the National Achievement Exhibition "80 years of Independence - Freedom - Happiness", the 2025 Autumn Fair carries the message "Connecting People, Creating Prosperity", contributing to promoting the internal strength of production and business, arousing the spirit of innovation, connecting the business community and supply chain, promoting domestic market development, stimulating consumption, strengthening the connection between supply and demand. Thereby, contributing to the realization of the economic growth target of over 8% in 2025 and over 10% in the following years. At the same time, promoting trade promotion activities, promoting import and export and international economic integration, creating a strong growth momentum for the country in the era of development.
Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan speaks at the press conference.
“The successful organization of the Autumn Fair 2025 will lay the foundation for the formation of a series of annual four-season fairs “Spring – Summer – Autumn – Winter”, becoming a destination for trade promotion, stimulating consumption and developing Vietnam’s important cultural industry, aiming to reach international level”, said Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan.
A representative of the Ministry of Industry and Trade said that with the close direction of the Government and the Prime Minister , along with the close coordination of ministries, departments, branches and the support of the business community, the 2025 Autumn Fair has gathered many records, considered as "The 6 Best Super Fair".
This is the largest fair, taking place on an area of over 130,000 m², with 3,000 standard booths, the Fair brings together nearly 2,500 businesses from all regions across the country. Among them are 13 corporations, state-owned corporations, along with hundreds of large private enterprises, cooperatives, and innovative start-ups, demonstrating the cooperation of the entire national economic system.
The fair takes place in the most modern space, the Vietnam Exhibition Center (VEC) - a project of the Top 1 scale in Southeast Asia and Top 10 in the world, which has become a new symbol of the Vietnamese exhibition industry.
Along with that, tens of thousands of products in the fields of industry, agriculture, trade, services, logistics, tourism and digital technology will be introduced. Notably, all products on display meet technical standards, export certification, or are part of the "Vietnam National Brand" and "High-quality Vietnamese Goods" programs.
Within the framework of the fair, more than 30 specialized events are held in parallel, including B2B, B2C connection conferences, trade promotion forums, innovation seminars, business talk shows, along with a series of cultural - artistic activities, cinema, fashion shows, sports, game competitions, and the most unique cuisine.
At the same time, the fair offers many attractive promotions of up to 100%, millions of discount vouchers and "Golden Deal" activities directly connecting businesses and consumers. The fair is not only a bustling trading place, but also a major shopping season of the whole country, contributing to stimulating domestic consumption and spreading the spirit of "Vietnamese people prioritize using Vietnamese products".
"However, perhaps we should add another "best" - that is the most urgent preparation time. Up to the time of today's press conference, only 9 days after the Prime Minister issued the Directive, the entire system of agencies from central to local levels, along with businesses and organizing units, have made rapid efforts, working day and night to complete the preparation work. This is a vivid manifestation of the "urgent, drastic, effective, and synchronous" direction that the Prime Minister emphasized," said Deputy Minister Nguyen Sinh Nhat Tan.
Introducing the overview of the 2025 Autumn Fair, Mr. Vu Ba Phu, Director of the Trade Promotion Agency, Ministry of Industry and Trade, Permanent Deputy Head of the Organizing Committee, said that the 2025 Autumn Fair space is organized as a journey across Vietnam, where each sub-area is a vivid story about the people, culture and dynamic economy of the country.
The “Thu Thinh Vuong” Zone – Industry, Trade, Services, chaired by the Ministry of Industry and Trade, gathers key industrial, manufacturing and commercial corporations and enterprises of the whole country. This is the “heart” of the Fair, where manufactured products, high technology, trade services, logistics and green energy shine, demonstrating the innovation capacity and endogenous strength of the Vietnamese economy.
Mr. Vu Ba Phu, Director of the Department of Trade Promotion, Ministry of Industry and Trade, introduced the 2025 Autumn Fair.
The “Quintessence of Vietnamese Culture and Business Meeting Point” zone, chaired by the Ministry of Culture, Sports and Tourism, introduces high-quality products and services from Vietnam’s cultural industries. Here, music, fashion, cinema, fine arts, publishing and cuisine blend together, demonstrating the creativity and vitality of Vietnamese culture in the digital age, while opening up opportunities for trade between culture – economy – tourism.
The “Quintessence of Autumn in Hanoi” zone, chaired by the Hanoi People’s Committee, recreates the culture of the thousand-year-old capital through OCOP space, traditional craft villages, cuisine, tourism and art performances. Each booth here is a slice of Hanoi – elegant, sophisticated but no less modern, giving visitors a clear sense of the unique identity of the capital in the brilliant autumn.
The “Autumn Land of Vietnam – The Colors of Water and the Fragrance of Autumn” zone is organized by the Ministry of Industry and Trade in coordination with 34 provinces and cities across the country. Each locality has a 200m² booth displaying typical and distinctive products such as agriculture, forestry and fishery, handicrafts, OCOP products and geographical indications. This is considered the “soul of the Fair”, where regional agricultural products are connected with domestic and international markets, affirming the increasingly high position of Vietnamese products on the global trade map.
The “Family Autumn” zone, organized by the Ministry of Industry and Trade in collaboration with Vigroup/VEC Corporation, offers a diverse shopping and experience space including fashion, interior design, cosmetics, consumer goods, entertainment, cuisine and technology. The zone will be a familiar meeting place for every Vietnamese family, where consumer values and cultural experiences are connected in a vibrant festive atmosphere.
Overall, the five zones create a harmonious economic and cultural picture, where Vietnamese goods, Vietnamese people and Vietnamese spirit are in harmony, spreading pride and aspiration for national development in the integration era.
In particular, Mr. Vu Ba Phu said that the program "Thu My Vi - CHEER FEST" (Grill & Beer Party) brings together the quintessence of Vietnamese cuisine and major beer brands, creating a vibrant entertainment and community connection space, imbued with the autumn colors of Hanoi. Along with trade promotion, the Organizing Committee will launch a fundraising activity to support the people of the Central and Northern regions affected by natural disasters, demonstrating the spirit of "mutual love" and social responsibility. At the end of the fair, the Closing Ceremony with an art program and fireworks display will convey the message of "Connection - Creativity - Prosperity", concluding an autumn full of emotions and spread.
"The 2025 Autumn Fair is a large-scale trade promotion event, organized with a new approach, interdisciplinary thinking and synchronous coordination between ministries, branches, localities and businesses. Up to this point, all preparations have been basically completed, ready for the opening day," said Mr. Vu Ba Phu.
Mr. Dang Khac Loi, Deputy Director of the Press Department, Ministry of Culture, Sports and Tourism, said that this unit and key media agencies such as Vietnam Television (VTV), Voice of Vietnam (VOV), Vietnam News Agency (VNA), Nhan Dan Newspaper... have been actively implementing communication plans and projects, promoting promotion, information, propaganda, and strongly spreading the meaning, scale and value of the Fair to businesses and people domestically and internationally.
At the same time, the Ministry of Finance, the Hanoi People's Committee and relevant ministries and branches also closely coordinate to ensure resources, infrastructure, security, safety, traffic, environmental sanitation and the best organizational conditions for the 2025 Autumn Fair to be a great success, worthy of the expectations of the Government and people.
"Currently, the overall communication plan is being chaired by the Ministry of Culture, Sports and Tourism, in coordination with the Ministry of Industry and Trade and relevant ministries, branches and agencies, with the goal of spreading the image of the 2025 Autumn Fair to every citizen, every business and international friends.
The 2025 Autumn Fair Press Center will be inaugurated by the Ministry of Culture, Sports and Tourism, to create maximum favorable conditions for domestic and international press and media agencies to work, report, promptly reflect and strongly spread the Fair's activities on all mass media and digital platforms," said Mr. Dang Khac Loi.
Four media “waves” were deployed synchronously within the framework of the fair, from evoking memories of Hanoi’s autumn, to counting down to the opening, inspiring trade, and spreading the echoes of the event. All communication activities were carried out in multiple media and on multiple platforms including newspapers, television, digital platforms, outdoor advertising, social media, with the participation of hundreds of press agencies, KOLs, KOCs and content creators.
"The "HoiChoMuaThu2025" campaign is widely spread on social networks, connecting the emotions of the community, especially the young generation - those who are shaping the new Vietnamese consumer style. At the same time, the hashtag sets are built synchronously to increase recognition and interaction and are widely promoted on platforms such as Facebook, TikTok, YouTube, Zalo, Instagram, contributing to making the image of the Autumn Fair 2025 become a symbolic event of Hanoi's autumn and of Vietnam's integration", Mr. Dang Khac Loi emphasized.
Within the framework of the Fair, the Organizing Committee will hold a Ceremony to honor groups and individuals who have made many positive contributions to the event, to recognize the spirit of companionship, creativity and efforts of the participating units.
Source: https://baotintuc.vn/kinh-te/hoi-cho-mua-thu-2025-se-la-su-kien-xuc-tien-thuong-mai-quy-mo-va-tam-voc-chua-tung-co-20251014160956015.htm
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