Opening of Vietnam Advertising Festival 2024

Attending the opening ceremony were Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy; Deputy Director of the Department of Grassroots Culture of the Ministry of Culture, Sports and Tourism Nguyen Quoc Huy; Vice Chairman of the People's Council of Binh Duong province Nguyen Truong Nhat Thuan; Chairman of the Vietnam Advertising Association Nguyen Truong Son along with leaders of departments, branches and provinces and cities; leaders and members of associations and organizations; experts; representatives of domestic and international enterprises.

Vietnam Advertising Festival 2024 is a large-scale event, aiming to introduce and promote the potential, strengths and importance of the Vietnamese advertising industry in particular and the Vietnamese cultural industries in general.

Speaking at the event, Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy assessed that advertising is increasingly becoming an important industry, contributing to job creation and promoting the image of quality products, the country and its people internationally.

Vietnam Advertising Festival 2024 is an important event, part of a series of events organized by the Vietnam Advertising Association to implement the Cultural Development Strategy to 2030 approved by the Prime Minister .

Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy speaks at the opening ceremony of the Vietnam Advertising Festival 2024.

"With a series of rich and diverse professional activities from exhibitions, forums to competitions and seminars; at the same time gathering leading domestic and international enterprises in the advertising field, I hope that the Advertising Festival will be an opportunity to introduce and promote the potential, strengths and importance of the Vietnamese advertising industry in particular and the Vietnamese cultural industries in general to friends around the world .

This is also an address for businesses to visit and access advanced technologies, seek reputable partners and suppliers, thereby promoting trade relationships, meeting market needs, contributing to promoting the recovery and development of the Vietnamese advertising industry," Deputy Minister Trinh Thi Thuy emphasized.

The organizers presented flowers to thank the sponsors.

According to the organizers, the Vietnam Advertising Festival 2024 in Binh Duong this time is associated with many rich contents, a series of diverse activities, from exhibitions, forums, seminars to competitions, sports, job fairs...

Notably, the 14th Vietnam International Exhibition of Advertising Equipment and Technology - VietAd 2024 - Binh Duong with a scale of 250 booths, gathering leading domestic and international enterprises in the advertising field. After 13 successful times, VietAd Exhibition has proven the attraction of the only specialized exhibition of advertising equipment and technology in Vietnam, recognized by the World Association of Exhibitions - UFI as an international standard Exhibition.

Coming to VietAd, organizations and businesses in the advertising industry have the opportunity to visit and access advanced technologies, find reputable partners and suppliers, thereby promoting trade relationships, meeting market needs, contributing to promoting the recovery and development of the Vietnamese advertising industry. VietAd Exhibition 2024 - Binh Duong has a diverse display area, including: advertising machinery and equipment; LED technology; advertising materials and gifts; advertising services, printing, advertising construction, etc.

Visitors to VietAd will learn about and experience a series of advanced, modern products and technologies.

Within the framework of the Vietnam Advertising Festival 2024, there will also be activities: Vietnam Advertising and Media Forum 2024 with many in-depth discussion topics. This is a place for exchange and discussion between leaders of state management agencies, experts, scientists, organizations, domestic and foreign enterprises on advertising and media.

"Say no to false advertising" is the name of the marathon to promote and encourage businesses, celebrities, and people to comply with advertising regulations.

"Job Fair 2024" is a place for employers and businesses operating in the fields of cultural, advertising, and media industries to meet students, interns, and job seekers for interviews and applications.

The "Vietnam - World Rendezvous" art photography contest, after nearly 3 months of launching, has received 3,107 works from 411 authors from 53 provinces/cities. After 3 rounds of judging, the Organizing Committee selected more than 50 best works to be displayed at the Festival. This is one of the activities on foreign information, promoting the image of the country and people of Vietnam.

At the opening ceremony, the Vietnam Advertising Association signed many memorandums of understanding on cooperation with countries such as China and South Korea.

With the above diverse series of activities, the Vietnam Advertising Festival 2024 in Binh Duong welcomed 20,000 delegates, guests, businesses, reporters, domestic and foreign visitors from countries such as: China, Korea, Japan, India, UAE, Thailand, Singapore, Malaysia, Indonesia, Philippines, Laos, Cambodia, ...

Mr. Nguyen Truong Son - Chairman of Vietnam Advertising Association shared that advertising is one of the key industries, playing an important role in economic, cultural and social development.

Over the years, advertising activities have played a role as a bridge between production, business and consumption; providing information to help consumers choose suitable products and services, promoting economic development through expanding production and business.

Mr. Nguyen Truong Son - Chairman of Vietnam Advertising Association shared at the ceremony.

Advertising is also considered a tool to maintain fair competition guided by ethical principles and responsibility, contributing positively to the development of culture and society. At the same time, advertising also contributes positively to the dissemination and propaganda of the Party and Government's guidelines and policies as well as promoting the image of the country and Vietnamese people to the world in foreign information work.

Along with international integration, the rapid development of information technology, advertising activities are being expressed more and more richly and diversely, in many different forms and means of transmission, creating a widespread effect across all economic, cultural and social fields of the country.

Along with the majority of positive and humane advertisements, there are still some offensive, dishonest, unethical, illegal advertisements that have affected the community and the reputation of the advertising industry. The management agencies have actively handled the violations, and moreover, public opinion has unanimously condemned and boycotted the illegal advertisements.

"We do not agree with advertisements that violate the law and social ethics. At the same time, we need to support, commend, and recognize positive and good advertisements that have a large influence and serve the community," the Chairman of the Vietnam Advertising Association emphasized.

Source: https://toquoc.vn/khai-mac-festival-quang-cao-viet-nam-2024-20240711170550893.htm