Stimulating summer tourism in 2024

BTO-Summer is considered the busiest domestic tourism season of the year. With the expectation of attracting tourists and achieving high revenue, Binh Thuan tourism is promoting and stimulating summer tourism under the program "Vietnamese people travel to Vietnam - I love Vietnam" launched by the Ministry of Culture, Sports and Tourism; at the same time, continuing to improve and innovate tourism products.

**Hello Sunny Program; Hello Bright Summer; Summer by the Sea...**

Along with that, the Provincial People's Committee has requested the Department of Culture, Sports and Tourism to coordinate with agencies, organizations, businesses and communities in the province to develop new tourism programs and product packages with good service quality to increase the experience of tourists, diversify products and improve service quality with the motto "unique products - professional services - convenient and simple procedures - competitive prices - clean and beautiful environment - safe, civilized and friendly destinations".

With the goal of diversifying products and increasing the experience for tourists, currently tourism products in Binh Thuan are being shaped and developed across the province. In the North of the province, along with Bau Trang, Co Thach beach, agricultural tourism and garden tourism are "attracting" a large number of tourists to experience. In the South, in addition to high-end resort chains, beautiful beaches, and culinary restaurant systems, vibrant theme parks and amusement parks such as Wonder Hill, Dino Park, Safari Cafe, Wonderland Water Park, Circus Land at NovaWorld Phan Thiet Economic Tourism and Entertainment Urban Area... are also promising destinations this summer.

At NovaWorld Phan Thiet economic tourism and entertainment urban area… are also promising exciting destinations.

Information from many local tourism service businesses shows that this summer, the demand for entertainment and relaxation of customers from companies, units, and schools is still stable as every year. In addition, the number of customers traveling in small groups of families and friends is still large. Many tourism businesses have launched many stimulus programs to welcome this summer such as: Hello Sunny; Hello bright summer; Summer by the sea... with combo promotions on room rates, free fishing services, meals, massages...

Mr. Luong Quoc Hieu, Malibu Resort Manager, said: Currently, the unit has recorded the number of pre-bookings for this summer with room occupancy of about 70%, in which the peak falls on weekends. Pre-booking guests are travel agencies and tour companies. The remaining rooms will serve individual groups traveling independently in the summer. The main customer market is from Ho Chi Minh City, the Southern provinces and the Central Highlands... In addition to preparing facilities, the unit also promotes completion and improvement of service quality to serve the peak summer period.

In addition to natural factors, beautiful beaches, and rich seafood, traffic connections, especially the exploitation of the Dau Giay-Phan Thiet and Phan Thiet-Vinh Hao expressways, have opened up tourism advantages for Binh Thuan. Most notably, in the first 4 months of the year, Binh Thuan welcomed 2.99 million visitors (up 8% over the same period in 2023). Tourism revenue is estimated at 7,888 billion VND. However, in addition to the encouraging signals, Binh Thuan tourism is also facing competition and challenges to attract tourists in the context of competition with neighboring provinces when more expressways have been connected. Typically, the Cam Lam-Vinh Hao route has been put into operation, helping to shorten the distance from Ho Chi Minh City to Nha Trang, Ninh Thuan...

The domestic tourism stimulus campaign “Vietnamese people travel to Vietnam - Vietnam I love” is expected to create a positive effect, helping to increase the rate of domestic tourists not only during the peak summer season but throughout 2024; contributing to helping Binh Thuan achieve the target of welcoming 9.5 million visitors this year.

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