Magicwave becomes the official distributor of Richell products in Vietnam

With similarities in business philosophy, goals, and development orientation, since January 2, 2024, Song Than Group (Magicwave) and Richell Vietnam Co., Ltd. have officially signed a cooperation contract, according to which Magicwave becomes the official distributor of products in the baby products industry under the Richell brand in Vietnam.

Richell Group was established in 1956 in Japan. It is one of the leading groups in children's products, household appliances and health care products.

Richell products always receive the trust and high satisfaction level of the large community of mothers raising young children not only in Japan but also in many countries around the world , helping their journey of caring for and raising young children become easier.

Magicwave trở thành nhà phân phối chính thức sản phẩm Richell tại Việt Nam- Ảnh 1. — Magicwave becomes the official distributor of Richell products in Vietnam from January 2, 2024

In 2023, at the Tamahiyo 2024 Baby Products Award Survey (a survey for parents in the two most famous magazines in Japan, Tamago Club and Hiyoko Club), the results showed that: Richell products were rated highest by parents for quality and usefulness for babies.

Currently, in Japan, Richell brand baby products are displayed and sold at 100% of mother and baby stores with 2,000 stores, including major mother and baby chains such as Nishimatsuya, Akachan Honpo, Babies "R" Us, Aeon and others. Richell is also present at 5,000 drug stores across Japan.

Magicwave trở thành nhà phân phối chính thức sản phẩm Richell tại Việt Nam- Ảnh 2.

Mr. Honda Tomohiko - Director of Richell Vietnam Co., Ltd., said. "Richill Group has been actively expanding its global branch network and has branches in many countries around the world to help connect and serve customers globally. In 2020, Richell established Richell Vietnam Co., Ltd. with the goal of getting closer to consumers in Vietnam, always listening and understanding the needs of customers to continue to innovate and create, bringing customers safe, durable, convenient and beautiful products, contributing to improving the lives of customers with convenient and useful products".

With professionalism in the product supply system to consumers, Magicwave and Richell Vietnam believe that Richell's best products will come closer to consumers through a wonderful experience journey for babies and loved ones in Vietnamese families.

Magicwave becoming the distributor of Japanese-style drinking and weaning utensils for children under the Japanese brand Richell in Vietnam will open up many great opportunities and benefits for both parties in the future. This is also a milestone marking the development and success of Magicwave in terms of diversifying quality product lines for mothers and babies.

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