Russia aims for a “silver economy”

VTV.vn - Russia is entering a “silver economic era”, with the population over 55 years old accounting for nearly one-third. The market for goods and services for the elderly is booming, opening up great opportunities.

Russia is aging, with the proportion of the population over 55 now reaching 30%, the highest level in the country's modern history. A market for goods and services for Russia's elderly is developing. "Silver Economy - A New Era of Consumption and Business Transformation" is the story of interest in the country.

Russians aged 55 and over now make up almost a third of the population, and this proportion is steadily rising. In a modern economy that is largely consumer-oriented, this is an important consumer segment.

In Russia, the market for goods and services for senior citizens developed much later than in many other countries. The reason, according to economists from Plekhanov University, is the low purchasing power and thrifty spending habits of the 1950s generation.

According to Lenta news agency, the silver economy in Russia is starting to develop, driven by demographic changes and growing awareness among older consumers themselves.

Modeling agencies promoting older models have appeared, breaking down stereotypes about age and beauty. Educational projects are being actively developed to help older Russians master smartphones, the Internet and online services.

Elderly care centers are being set up not only in the capital but also in wider areas. Startups are emerging targeting the elderly, from telemedicine to healthy food delivery.

Russian banks also expanded specialized products and services for seniors, granting loans to citizens up to 70 years old and some even up to 75 years old.

As part of a national demographic project, tens of thousands of people of retirement age in Russia have been given free training in new skills, with courses designed to help them stay competitive, according to TASS.

Forbes magazine, published in Russia, said that in 2024, Russia launched the national project "New technologies for health protection". Included in this project are studies on "Regenerative biomedicine, preventive medicine technologies and ensuring active and healthy longevity", with more than 31 billion rubles, equivalent to 373 million USD, allocated until 2030.

The silver economy, or longevity economy, in Russia is a market of more than 30 million people and worth trillions of rubles. Many Russian businesses are adapting to the needs of the older generation, to gain an advantage in the future.

Source: https://vtv.vn/nga-huong-toi-nen-kinh-te-bac-100250924152246793.htm