Tourists enjoy traditional music at the foot of Yen Tu.
Over the years, the province has always identified the value and great potential of Yen Tu scenic relics, prioritizing the call for potential investors who know how to evaluate and exploit the priceless value here. Typical examples are the chain of facilities and services invested by Tung Lam Development Joint Stock Company, covering nearly 20 hectares, such as: Legacy Yen Tu resort with 133 rooms, Dien Hong Ballroom with 700 seats, Tue Tinh Am health care; Minh Tam and Hoa Tam squares that can accommodate tens of thousands of visitors to the festival; modern cable car system using French technology to Hoa Yen and Dong pagodas, with a capacity nearly 10 times higher than in 2002...
In particular, the unit has developed cultural tourism with activities imbued with the traditional identity of Quang Ninh as well as Vietnam. At the same time, deploying health care services, experiencing ethnic culture, local cuisine to create new and attractive things for tourists such as: Welcoming the sunrise on the sacred peak of Yen Tu, meditation, yoga, tai chi, traditional and modern spa treatments...
Students visit and learn about the values of Yen Tu Heritage.
Ms. Pla Stovpova, a Norwegian tourist, shared: When I came to Yen Tu, I was very impressed with the attractive cultural activities here. I was immersed in the atmosphere filled with the breath of Vietnam, exploring the unique culture and cuisine. These are my most memorable memories in Vietnam.
In the coming time, Tung Lam Development Joint Stock Company will continue to develop special products associated with the life of King Tran Nhan Tong such as: Buddhist Museum, Tran Nhan Tong Museum or Yen Tu Museum, perfecting the space of cultural villages at the foot of Yen Tu, upgrading them to high-quality products. Along with that, the unit is also actively applying technology to enhance the experience for visitors through developing an audio guide system, integrated in many languages. Visitors can use their personal phones, scan QR codes at points on the way up the mountain to receive information about the place, cultural and historical significance, etc.
Mr. Christoph M.Strahm, General Manager of Legacy Yen Tu - Mgallery said: UNESCO's recognition of Yen Tu as a World Heritage Site is extremely good news. To spread the meaningful story of Yen Tu to international friends, we are implementing diverse cooperation with many domestic and foreign partners. In Vietnam, we cooperate closely with domestic travel companies and travel agents. To promote internationally, to the markets of Taiwan, Korea, China and other countries, we are cooperating with international travel companies to build attractive product packages, suitable for each market. At the same time, we also focus on promoting online communication, introducing images of Yen Tu mountain, Nuong village, unique art performances, organic farms, local people... to inspire and attract more tourists to Yen Tu.
Along with the systematic investment of Tung Lam Development Joint Stock Company, many businesses around Yen Tu Heritage have also developed community tourism, with unique and distinctive cultural features of the Dao Thanh Y people here such as: foot bath, Dao leaf bath, costumes, brocade embroidered pillows applied in life. In particular, the locality has invested in building the Dao Thanh Y ethnic cultural space exhibition house in Khe Su village, which is a place to display the traditional values of the people in terms of costumes, cuisine, singing, musical instruments, festivals... for tourists to visit and experience. Besides, at the foot of Yen Tu, there are many beautiful landscapes that can be exploited for eco-tourism, such as: Binh Huong Hill, Phuong Hoang with vast grass hills, changing color according to the seasons of the year; Khe Song - Thac Bac scenic spot suitable for family groups, young people swimming, climbing, checking in...
Over the past 10 years, Yen Tu has had nearly 3,000 billion VND in socialized capital from enterprises investing in construction, completing synchronous technical infrastructure, traffic, service systems, promoting technology application, digital transformation in management and promotion, increasingly meeting the needs of tourists for sightseeing and relaxation. Thanks to that, each year, Yen Tu welcomes millions of domestic and foreign tourists to visit and worship, accounting for 60% of the total number of tourists in the spiritual tourism category in Quang Ninh. Yen Tu is also a tourist destination with a total number of visitors second only to the World Natural Heritage Ha Long Bay. Becoming a World Cultural Heritage is a driving force to preserve and develop Yen Tu, bringing Yen Tu closer to tourists.
According to Mr. Pham Xuan Thanh, Vice Chairman of Yen Tu Ward People's Committee, in 2025, the ward aims to welcome over 2 million visitors. To achieve this goal, we take Yen Tu as the focus to develop spiritual tourism, at the same time continue to preserve and promote the values of Yen Tu World Heritage, further spreading the image of Yen Tu to domestic and foreign tourists. The ward will also continue to diversify products, improve the quality of existing services and tourism products, organize the Yen Tu Autumn Festival, contributing to promoting the depth of the Heritage value, increasing the attraction and experience for tourists; focus on developing types of spiritual cultural tourism, eco-tourism, resorts, experiences, Dao community tourism... In addition, step up propaganda, promotion and tourism promotion in many forms; coordinate to attract strategic investors to implement large-scale tourism and service projects in the area.
Hoang Quynh
Source: https://baoquangninh.vn/phat-trien-du-lich-mien-di-san-yen-tu-3367902.html
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