What is attractive about women in their 30s?

TV dramas and entertainment programs targeting female audiences in their 30s are on the rise in South Korea - Photo: TVing

In reality, no age group or gender can completely dominate the TV content market, but women in their 30s are emerging as the main consumers for TV or OTT streaming content platforms.

They are gradually becoming a measure of success for television or OTT, according to Hankook Ilbo newspaper.

Women in their 30s are dynamic and love variety.

Women in their 30s enter adulthood and maturity after a long period of life experience.

According to statistics in Korea, this age group subscribes to an average of 2.5 types of streaming services, the highest among age groups, forming the largest user group of each streaming platform.

On the other hand, women in their 30s enjoy a wide variety of content, from romantic dramas to entertainment shows.

They are also highly regarded for their active viewing habits, actively seeking out content that interests them across multiple platforms.

Additionally, they help attract new viewers by sharing their favorite content on social media in a variety of ways.

Attracting the attention of the 30-year-old female group attracted both young and old viewers.

Reliable prediction tool

Grasping this important audience, OTT units have launched a lot of content to serve them.

Song Hye Kyo in the movie The Glory - a movie that attracts a large female audience in their 30s.

The Glory - a Netflix series about a 30-year-old girl named Moon Dong Eun who was bullied at school and plans to take revenge on her bullies - is a typical example of a successful series that attracts a large audience of women in their 30s.

ENA - a South Korean pay TV channel - attracted attention with the dating show I am solo , attracting women in their 30s.

The show I am solo attracts Korean female audiences in their 30s.

Two online content streaming platforms, Wavve and Coupang Play, released the movie Weak Hero Class 1 and Anna , which also attracted a large audience of female viewers in their 30s.

It is this active engagement and sensitivity to content that makes women in their 30s such a reliable predictor of content.

tvN has increased the proportion of women in their 30s to 70% in its internal drama evaluation team, reflecting the channel's strategic focus on this age group.

In Vietnam , some media units say they do not focus on women, but rather target different audiences depending on the program content.

SK Pictures representative said that the studio focuses on content to attract a wider audience, not just focusing on female audiences.

Despite this, 2/3 of current TV dramas have as their main target audience women in their 30s.

Some films attracted attention and created heated debates such as Love Before Wedding, Heart Rescue Station, the main character is a woman in her 30s.

Source: https://tuoitre.vn/phu-nu-tuoi-30-co-gi-hap-dan-20240602180331442.htm