Supermarkets, shops, maid services, and taxi services are all having exciting promotions on March 8th.

Not only supermarkets and shopping malls are having exciting promotions on March 8, many shops and even service platforms such as housekeeping and car-hailing are also offering special promotions, bringing surprises to customers.

A variety of items are sold with gifts for consumers - Photo: NHAT XUAN

Not simply focusing on promotions, this year's March 8th marks a change in the way of approaching customers.

Deep discounts on cosmetics and fashion boost sales on March 8

Brands and stores not only offer discounts but also offer personalized offers, creating special experiences, making each female customer feel appreciated in their own way.

Records on March 7 show that many coffee shops and other stores in Ho Chi Minh City have launched special discount programs exclusively for women on the occasion of March 8 this year, some places even offer discounts of up to 20%, such as Ticot Coffee (Binh Thanh District) and Trung Nguyen Legend Coffee (Phu My Hung, District 7) or with additional gifts, buy 1 get 1 free...

Supermarkets and shopping malls are also boosting demand with big discount programs. Many items specifically for women such as clothes, handbags, and cosmetics are heavily discounted, in some places up to 50%.

Ms. Le Thi Minh Nguyet - Deputy General Director of AB Beauty World cosmetic supermarket chain - said that this system is implementing many promotional programs from March 6 to March 31.

According to Ms. Nguyet, consumer behavior is changing significantly. Customers prioritize sustainable products, natural origin and limited chemicals. At the same time, the trend of online shopping is increasing strongly thanks to the convenience and exclusive incentive programs.

Social media plays an important role in shaping beauty trends and customer purchasing decisions.

"We expect sales to grow 30-40% compared to normal days and about 20% compared to the same period last year. The perfume and gift industry is expected to contribute a large part to this growth," Ms. Nguyet added.

Meanwhile, a representative of Van Hanh Mall said the event "honoring women's beauty" will take place on the evenings of March 8 and 9 with a series of big discounts on jewelry, fashion, and accessories on the occasion of March 8. Not only discounts, the event will also have many exciting activities with the participation of famous singers.

"Because March 8 this year falls on a weekend, many brands have launched early promotions to give customers time to shop," said a representative of this shopping center.

Maid services also benefit

In addition to material gifts, many women expressed their desire to have a truly relaxing holiday, free from housework or office work. Many women also proactively "reward" themselves with a more relaxed day by booking a housekeeping service. Ms. Mai Thi Chung (living in Thu Duc City) decided to schedule a cleaning appointment via the app on the evening of March 7 so that she could fully enjoy March 8 with family and friends.

A representative of bTaskee - a platform for booking hourly housekeeping services - said that demand for this service increased sharply on March 7 and 8, with sales expected to increase by 15-20% compared to normal days. The main customer groups during this time are couples and families. Many male customers show their concern for their wives or girlfriends by booking house cleaning services.

Not only family service platforms, ride-hailing apps like Grab also launched attractive promotions on the occasion of March 8. Grab launched a discount program of up to 50%, up to 50,000 VND per GrabBike or GrabCar ride. In addition, GrabFood customers also have the opportunity to receive discounts of up to 50% on some delicious dishes at eateries and restaurants.

Exciting online market promotions

Shopee, Lazada, and Tiki also promoted promotions for March 8, contributing to the excitement of the online shopping market. From the beginning of the month, a series of "Flash Sale March 8" programs were launched, offering great deals on fashion, cosmetics, and household items, with discounts of up to 70% and many attractive gifts.

Shopee introduced the "Beauty Deal Hunt" program, applying special incentives for famous cosmetic brands such as L'Oréal, Maybelline, Innisfree. Lazada launched the "Happy March 8 - Surprisingly Cheap" campaign, focusing on personal care products and beauty tools. Meanwhile, Tiki attracted customers with the "Genuine Cosmetics - Price from only 8K" program, creating a strong shopping effect on this occasion.

Source: https://tuoitre.vn/sieu-thi-hang-quan-dich-vu-giup-viec-goi-xe-deu-tung-bung-khuyen-mai-8-3-2025030722494452.htm