Soobin Hoang Son: 30 is not the end

Soobin Hoang Son is no longer sad today

Now, in his 30s, having stepped out of the center of popular music, Soobin Hoang Son once again went viral with the image of playing the monochord.

His face was no longer gloomy. On the stage of a game show, Soobin played the monochord like a... rocker in the performance Trong Com with Tu Long and Cuong Seven. Fierce. Impulsive. Full of performance.

Over 30 is not the ideal age for artists to make popular music, it is very difficult to maintain their form, especially in Vietnam. Remember a few years ago, the audience often put on the scale: Son Tung M-TP or Soobin Hoang Son?

SOOBIN, tlinh - Who Knows (ft. Touliver) | 'TURN IT ON'

Since then, Son Tung has always been ranked higher. But even Son Tung has now stopped, and Soobin has not had a song that surpasses Behind a Girl or Going to Return from 7 or 8 years ago.

No one expects a star who's past his prime to come back, but Soobin shows that 30 isn't the end.

Not long before the game show he participated in aired and became famous, Soobin Hoang Son released his album. His first album! He has been singing for ten years but Turn it On is Soobin's first album.

Soobin sings in Brother Overcoming a Thousand Challenges

Like Son Tung, Soobin developed during a period when the Vietnamese music market was "monopolized" by YouTube, where MVs became warhorses, and albums became lame horses that no one wanted to ride.

Now that Generation Z is gradually returning albums to their rightful place, while Son Tung is still struggling to release an album, Soobin has already had an album, and more than that, a truly fresh album.

Fresh, because when listening to that album, we don't have the feeling that Soobin is stuck in his golden age seven years ago. There is no trace of the reputation of "ballad prince" anymore.

Although the 2021 EP The Playah revealed a different Soobin from the R'n'B genre, we can still feel the soft echoes of love songs there.

Turn it up completely differently, R'n'B blends seamlessly with rap, city pop, sometimes with the free colors of indie, not afraid to use slang like in the song Heyy.

Listening to this album, one might mistake it for the work of a fearless, uninhibited, uninhibited Gen Z artist.

MV Behind a girl by Soobin Hoang Son

That doesn’t come from Soobin collaborating with younger artists, like collaborating with tlinh on the song Who Knows , for example. Collaborations between artists from different generations are nothing new.

Recently, Tung Duong released the MV Phoenix Wings with rapper Double 2T. Despite the innovation, despite stepping out of his comfort zone, Tung Duong is still Tung Duong. His class and aesthetic taste and that of a young rapper, no matter how hard they try to be in sync, we can still see the gap.

When listening to Soobin Hoang Son combining with tlinh, we don't feel awkward, perhaps because Soobin originally came from the commercial music scene so it was easier to integrate.

Even when collaborating with someone... not so young, like Andree Right Hand, a 37-year-old rapper, the song "Luat Anh" by two artists in their 40s still exudes the spirit of people who are just "starting up" with rap.

That is to say, cooperating with young people does not make us younger. Whether we are young or not depends on ourselves.

In the title track, Turn It Up, Soobin sings, "Turn it up again. Turn it up again." In his 30s, Soobin finally did it musically: turn it up, one more time.

Source: https://tuoitre.vn/soobin-hoang-son-30-chua-phai-la-het-20240818093702768.htm