SOOBIN'S QUEEN: Creativity and sophistication from Huy Thanh Jewelry

(Dan Tri) - Huy Thanh Jewelry has just collaborated with artist SOOBIN to launch the SOOBIN'S QUEEN Jewelry Collection. Huy Thanh Jewelry attracted attention when launching jewelry designs inspired by SOOBIN and SOOBIN's KINGDOM (fan community).

This combination shows the brand's creative efforts as well as its ability to understand customer psychology.

SOOBIN wears the limited edition Empress jewelry set from the SOOBIN'S QUEEN collection (Photo: Huy Thanh Jewelry).

Creativity in every design detail

The highlight of SOOBIN'S QUEEN lies in the use of the crown symbol, the symbol associated with SOOBIN's image and the KINGDOM fandom, as a consistent detail in the products. Instead of collaborating with the artist as an advertising representative, Huy Thanh Jewelry has developed a collection that bears the artist's personal mark.

The crown symbol appears throughout the collection (Photo: Huy Thanh Jewelry).

The collection features 54 designs, including necklaces, earrings, bracelets, charms and fashion rings. SOOBIN'S QUEEN carries the message "Every Queen deserves her crown" - every woman deserves her own crown.

Not only stopping at aesthetic value, each design also tells a story: the artist conveys his personal mark, the brand affirms its creative spirit, while the customer finds harmony and a way to express themselves through each piece of jewelry.

Some designs in the SOOBIN'S QUEEN collection (Photo: Huy Thanh Jewelry).

The subtlety of understanding customer psychology

Not only focusing on products, Huy Thanh also focuses on shopping experience. Accompanying the collection is a set of special edition product box designs, with uniform design in color, logo and motifs from the campaign's visual concept. This is one of the highlights showing Huy Thanh's meticulousness, helping to enhance the shopping experience for customers.

Product packaging and branded gifts (Photo: Huy Thanh Jewelry).

Customers are excited about the branded gift set (Photo: Huy Thanh Jewelry).

Bustling atmosphere at Huy Thanh store on the launch day of SOOBIN'S QUEEN collection (Photo: Huy Thanh Jewelry).

SOOBIN'S QUEEN collection attracted a large number of customers on the first day of launch (Photo: Huy Thanh Jewelry).

Understanding the psychology that customers want the value they receive to be worth the money they pay, moreover, the feeling of getting more than expected is the factor that creates customer satisfaction.

Huy Thanh gives away exclusive branded gift sets of up to 15 items when shopping for products in the SOOBIN'S QUEEN collection, creating a sense of satisfaction because of the experience of spending on one product but unexpectedly receiving many gifts.

Source: https://dantri.com.vn/giai-tri/soobins-queen-su-sang-tao-va-tinh-te-den-tu-huy-thanh-jewelry-20250911161643172.htm