Creating resilience for Vietnamese goods supply chain

From legal perfection to origin transparency and trade promotion, these efforts not only strengthen consumer confidence and ensure fair competition, but also enhance the durability and position of Vietnamese goods.

Consumers shop at Lotte Mall West Lake Hanoi. *Photo: Do Tam*

Linking to create a seamless supply chain

According to Deputy Director of the Trade Promotion Agency ( Ministry of Industry and Trade ) Bui Quang Hung, the world economy in recent years has continuously fluctuated with increasing protectionism, geopolitical tensions, trade policy adjustments, climate change and the emergence of new industries...

In that context, the requirements of sustainable development, carbon emission reduction, green transformation and trade digitalization are becoming the leading standards. Domestically, the market of more than 100 million people is an important driving force, but the connection between production - distribution - consumption is still inadequate, exploitation is not commensurate, and the resilience of the supply chain is limited.

Deputy Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) Bui Nguyen Anh Tuan affirmed that the distribution system is the "nervous system" of the domestic market, connecting production - circulation - consumption. However, the biggest challenge today is transparency of the origin of goods.

According to the market management force's report, 70% of violations of counterfeit, fake and unknown origin goods occur in traditional markets and small retail stores. By the end of 2024, the country will have 8,274 markets, 276 shopping malls and 1,293 supermarkets. Of which, Class I and II markets are mainly concentrated in urban areas, while Class III markets account for the majority in rural and mountainous areas - where infrastructure and management are limited and fraud is likely to arise.

In 2024, the market management force handled more than 47,000 violations; in the first 8 months of 2025, there were more than 15,000 cases. These figures show the scale and complexity of violations in the circulation of goods, posing an urgent need to standardize, make transparent and digitize the distribution system, in order to build consumer trust and ensure a sustainable flow of goods.

How to build a sustainable supply chain?

According to experts, to have a smooth supply chain, the prerequisite is transparency in the commodity market.

Deputy Director of the Department of Domestic Market Management and Development Bui Nguyen Anh Tuan said that the legal corridor has been formed synchronously. The Law amending and supplementing a number of articles of the Law on Product and Goods Quality, effective from January 1, 2026, adds regulations on traceability and "Digital Product Passport" (DPP), requiring public disclosure of information on traded goods on a digital platform. Along with that is Circular No. 02/2024/TT-BKHCN of the Ministry of Science and Technology regulating the management of traceability of products and goods, creating a foundation for market transparency.

According to the roadmap for the 2026-2028 period, 100% of e-commerce platforms and supermarkets must display DPP/QR; high-risk goods such as fresh food, pharmaceuticals, cosmetics, fertilizers, gasoline, electronics, etc. must be traceable; market management forces will check entirely on a digital platform. A national traceability portal will also be built...

To realize this, Mr. Bui Nguyen Anh Tuan proposed perfecting institutional and data standards; building digital infrastructure and a national traceability platform; managing according to risk levels, applying it compulsorily to high-risk goods; equipping market managers with real-time reconciliation applications, integrating violation databases, sharing inter-sectoral warnings; communicating through the program "Scan to know - Buy standard goods"; supporting the digitization of the One Commune One Product Program (OCOP), cooperatives, and business households.

Along with that, the Department of Domestic Market Management and Development will deploy 8 key tasks, especially coordinating inter-ministerial data; standardizing digital operations for market management; signing contracts with e-commerce platforms and retail chains to mandatory display DPP/QR...

Deputy Director of the Center for E-commerce and Digital Technology (Ministry of Industry and Trade) Bui Huy Hoang said that e-commerce is becoming an important method to promote the distribution of goods in the domestic market. However, to have a sustainable digital supply chain, it is necessary to perfect e-commerce policies, promote the application of artificial intelligence (AI), digital technology to reduce the cost of goods distribution, market transparency, and at the same time, businesses need to improve human resources to keep up with market trends...

Emphasizing the important role of trade promotion in market linkage, Deputy Director of the Trade Promotion Support Center (Trade Promotion Department) Nguyen Thi Thu Thuy affirmed that trade promotion is not only promotion but also a bridge between production and consumption. Enterprises need to participate in supply-demand connection programs, "Vietnamese Goods Week", trade fairs and communication campaigns associated with the values of "Quality - Safety - Social Responsibility".

It can be seen that the above synchronous efforts not only strengthen consumer confidence and ensure fair competition, but also help enhance the position of Vietnamese goods, thereby building a sustainable supply chain.

Source: https://hanoimoi.vn/tao-suc-ben-cho-chuoi-cung-ung-hang-viet-716971.html