According to the Department of Culture, Sports and Tourism of Thanh Hoa, out of a total of 15.3 million visitors, there were more than 643 thousand international visitors, an increase of nearly 17% over the same period in 2024. Thanks to good exploitation of key markets, total tourism revenue is estimated at more than 42.5 trillion VND, an increase of 33.4%.
Familiar destinations such as Sam Son Beach Tourism Urban Area, Hai Hoa Beach, the World Cultural Heritage of Ho Dynasty Citadel, Lam Kinh Relic Site or Pu Luong continue to attract visitors. Many community tourism products and services, ecotourism, and luxury resorts are also expanding, creating more choices for tourists.
Management work was focused when the province issued 65 new tour guide cards, including 11 international cards, and revoked 5 operating licenses. Along with that was the recognition of 23 hotels from 1 to 4 stars, 2 dining establishments and 1 shopping place that met the standards to serve tourists .

However, Thanh Hoa tourism industry still faces challenges: the impact of weather, uneven services between regions, and limited experiences for international visitors.
To overcome this, from now until the end of the year, the province will promote the organization of cultural and tourism events, upgrade infrastructure, train human resources and strengthen links with other localities.
With the current growth momentum, Thanh Hoa is very close to the target of welcoming 16 million visitors and earning VND45.5 trillion in revenue in 2025. This is considered an important stepping stone for tourism to become a key economic sector, contributing to positioning Thanh Hoa's brand on the Vietnamese tourism map.
Source: https://nhandan.vn/thanh-hoa-don-hon-15-trieu-luot-du-khach-trong-9-thang-dau-nam-post910726.html
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