Message from Tim Cook

Mr. Tim Cook (center), with Kasing Lung (left) and Wang Ning, founder of Pop Mart t. Photo: Pop Mart t

Apple CEO Tim Cook has pledged to increase investment in China during a visit to the world's second-largest economy .

The visit comes as US President Donald Trump threatens to impose new tariffs on imported goods, including Apple devices. Experts say any new tariffs could increase production costs and put pressure on Apple's profit margins, as the majority of iPhones are still assembled in China.

On October 15, Mr. Cook met with Chinese Minister of Industry and Information Technology Li Lecheng, according to an official announcement from the agency. Minister Li urged Apple to work closely with local suppliers. In response, Mr. Cook affirmed that Apple will promote cooperation with China.

During his visit to China, CEO Tim Cook pledged that Apple would promote cooperation with the country. Photo: ShutterStock.

China remains Apple's largest market outside the US and is also a major iPhone manufacturing hub.

While Apple has been working to diversify its supply chain away from China in recent years, including expanding device production to India and Vietnam due to tariff concerns, the company still makes the majority of its iPhones in the country.

Production is largely done through major partners like Foxconn and Luxshare. Despite the moves, the majority of iPhones still require the support of the above partners in China.

According to Main Street Data , Apple's revenue in China reached $15.4 billion in the third quarter of 2025, showing the importance of this market to the company's profits.

Apple has also pledged to expand its manufacturing presence in the US while boosting its production capacity in other regions. The company is also preparing to produce new smart home devices in Vietnam to reduce its dependence on China.

But Apple’s diversification efforts are facing a number of hurdles. Earlier this year, Foxconn sent hundreds of Chinese engineers back to India from its iPhone factories, negatively affecting Apple’s efforts to boost production in the South Asian country.

The move comes after Beijing officials reportedly encouraged regulators and local governments to restrict technology transfers and equipment exports to India and Southeast Asia, a move Bloomberg said could be aimed at discouraging companies from shifting production.

Source: https://znews.vn/y-nghia-that-su-sau-chuyen-tham-trung-quoc-cua-tim-cook-post1594081.html