Culture and art - a bridge connecting Khanh Hoa with the world

Over the years, Khanh Hoa province has had practical activities in building exchanges and friendly relations with countries around the world through the cultural and artistic path. From there, it has contributed to introducing and promoting the local image to international friends, as well as learning and strengthening solidarity with foreign localities and partners.

Promotion from cultural events

These days, many artists, actors, singers, and musicians of the Provincial Traditional Arts Theater are working hard to practice the art program to participate in the performance exchange at the 45th Ulsan Arts Festival (Korea), which will open on October 23. This is an event organized by the Ulsan Union of Cultural and Art Organizations. With the close and friendly relationship between Khanh Hoa province and Ulsan city over the years, the event organizer has sent an invitation to the Khanh Hoa art troupe to participate in performing performances that combine traditional and modern, to create a special program. Specifically, the theater has created two programs to perform on the opening day and the exchange session, with singing, dancing, music, and excerpts of plays bearing the cultural characteristics of Khanh Hoa in particular and Vietnam in general, including songs that are loved by young people at home and abroad such as: See Tinh, Let Mi Noi Cho Ma Nghe... Mr. Nguyen Ai Quoc - Director of Khanh Hoa Traditional Arts Theater said: "We determined that participating in the performance at the Ulsan Arts Festival this time is both an honor for each member, as well as for the theater, and a great responsibility when representing to bring the cultural beauty of the province to friends in Korea. Therefore, from choosing the work to building the program, practicing everything took place seriously. The theater's leadership also thoroughly instructed each member participating in the performance this time to raise their sense of responsibility, preserve their image and leave good impressions on the Korean people."

Miss Universe Vietnam 2025 contest contributes to promoting Khanh Hoa tourism to international friends.

In recent times, the province has also invited art troupes from many countries to perform cultural exchanges. For example, in the 2025 Sea Culture - Tourism Festival, there are performances by the Ulsan City Art Troupe, the Lorient City Art Troupe (France); Korean artists are invited to perform in the Vietnam - Korea Art Exchange program; a folk art troupe from India performs in the program "Moon reflects on the tower". Every year, the province organizes large-scale cultural and artistic events such as: Nha Trang - Khanh Hoa Sea Festival; Nha Trang International Light Bay Festival 2024; Nha Trang Sea Culture - Tourism Festival 2025; Po Nagar Tower Festival 2025; Culture, Sports , Tourism and Cuisine Week 2025... These events create attractive highlights, contributing to attracting a large number of foreign artists and tourists to participate and watch. In addition, the province also coordinated with the Ministry of Culture, Sports and Tourism to organize the first international Jazz program - Nha Trang 2024 with the participation of bands from the United States, Singapore, and Korea; coordinated with the Vietnam Cinema Association to organize the Kite Film Awards Ceremony in 2022, 2023, 2024, with the participation of many foreign filmmakers, directors, and actors...

Korean artists perform in the Vietnam - Korea Art Exchange program.

Culture and art - "soft power"

According to Mr. Le Van Hoa - Deputy Director of the Department of Culture, Sports and Tourism, the organization of many cultural events has contributed to introducing and promoting the image of the homeland, people and cultural values ​​of Khanh Hoa to international friends. Cultural diplomacy activities have played a good role in enhancing the understanding and trust of international friends in the province. However, cultural diplomacy in the province still faces difficulties and limitations, so there needs to be synchronous solutions to improve the effectiveness of events and activities, expand cultural exchanges and cooperation. Based on core orientations such as: Closely linking cultural diplomacy activities with the goal of building and developing the country in the period of 2026 - 2030; promoting national cultural identity, while absorbing the quintessence of world culture; To promote the image of Vietnam as a safe, friendly, attractive and responsible destination, the province needs to carry out tasks to strive for Khanh Hoa to become the leading center of marine tourism and culture in the country, with regional and international influence; strengthen the organization of international cultural, sports and tourism events associated with the goal of developing the marine economy and promoting the local image, etc.

The band from the United States performed with saxophonist Tran Manh Tuan in the 1st International Jazz Program - Nha Trang 2024.

In order for cultural diplomacy activities in the new period to achieve the expected results, the functional agencies, communes and wards of the province need to strengthen propaganda, introduction and promotion of the image of the country, homeland and people of Khanh Hoa to domestic and foreign friends; apply digital technology in foreign communication, build a multilingual tourism - culture - event data ecosystem; combine cultural diplomacy with economic diplomacy and people-to-people exchange to create comprehensive and long-term effects. In addition, the provincial Department of Culture needs to have appropriate incentive mechanisms and policies to motivate and encourage artists to create and promote literary and artistic works of high ideological and artistic value. The implementation of the cultural diplomacy strategy requires a comprehensive inter-sectoral coordination mechanism, clearly assigning responsibilities to each agency and unit; mobilizing diverse resources to ensure funding for activities; investing, innovating and improving the quality of festivals and artistic products...

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Source: https://baokhanhhoa.vn/van-hoa/202510/van-hoa-nghe-thuat-cau-noi-khanh-hoa-voi-the-gioi-7ca1719/