Vietnam has the advantage of leading the probiotic trend in Asia.

The global probiotics market is witnessing strong growth momentum, reaching USD 87.70 billion in 2023 and is expected to touch USD 220.14 billion by 2030, at a compound annual growth rate (CAGR) of 14.1% (according to Grand View Research).

In that context, LiveSpo – a Vietnamese enterprise pioneering in research and development, production and distribution of probiotics clinically tested to international standards is facing a great opportunity to enter the international playing field. To take advantage of this potential, the company has added a strategic element to its leadership team: Ms. Isabelle Ducellier, former CEO of BioGaia AB (Sweden).

Mrs. Isabelle Ducellier.

Ms. Isabelle Ducellier has more than 25 years of senior leadership experience in European and global corporations in the fields of FMCG, F&B, consumer health and biotechnology of European and global companies. And BioGaia AB stands out. In particular, during her time as CEO at BioGaia AB, she contributed to expanding the presence of this brand to more than 100 countries, making the business one of the prestigious names in the global probiotic industry. Her joining the LiveSpo Board of Directors marked a new turning point in the journey of bringing "Made by Vietnam" probiotic spore technology to the world .

Ms. Isabelle Ducellier shared that Vietnam has the advantages and scientific basis to lead the probiotic trend in Asia, moving towards global expansion, thanks to the increasing demand for proactive healthcare and R&D and production capacity that meets international standards. In the LiveSpo R&D team, she is very impressed with the team of scientific advisors - those who are able to translate complex scientific issues into easy-to-understand language, and at the same time lead the research team to develop clear application solutions, proven by scientific works recognized by domestic and international experts.

Mr. Nguyen Hoa Anh, Founder and Chairman of the Board of Directors of Livespo, commented: “Ms. Isabelle's participation helps LiveSpo strengthen its global vision, improve its strategic planning capacity and expand its international cooperation network. At the same time, it contributes to bringing LiveSpo's "Antibiotic-Free Future" to fruition faster."

LiveSpo has been receiving strategic support from Mekong Capital and experienced international experts such as Mr. Ben McHarg - founder of Life-Space, the number one probiotic brand in Australia. The combination of scientific foundation and global expert network is creating momentum for LiveSpo to break through in the international market.

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Source: https://doanhnghiepvn.vn/kinh-te/kinh-doanh/viet-nam-co-loi-the-dan-dat-xu-huong-men-vi-sinh-tai-chau-a/20250821035326440