YouTube becomes UK children's top TV destination

VHO - According to a comprehensive survey conducted by the UK's communications regulator (Ofcom), YouTube has emerged as the most popular first-time television platform for children aged 4-15.

According to the survey, 1 in 5 young viewers choose to open YouTube as soon as they turn on the TV, a clear demonstration of the strong shift in viewing habits from laptops to the living room.

YouTube is not only appealing to children, but also to older people. The number of people aged 55 and older watching YouTube almost doubled in one year, from an average of 6 minutes a day to 11 minutes by 2024. Of that time, 42% is spent on TV screens.

On average, Britons spend 39 minutes a day watching YouTube, making it the second most watched service in the country, behind only the BBC and ahead of ITV.

Meanwhile, 16- to 24-year-olds spend just 17 minutes a day watching live TV.

It's worth noting that half of YouTube's most popular videos now feature content similar to traditional television, like long-form interviews and game shows, making YouTube increasingly a formidable competitor to public television.

Ofcom believes that broadcasters need to have an active presence on the platform to reach a new generation of viewers. However, this is a double-edged sword: putting shows on YouTube can help expand viewership, but also has the potential to reduce the time viewers spend on traditional platforms.

Faced with this reality, TV stations have been making moves to change. Some channels such as Channel 4 and ITV have started to put their content on YouTube to retain young audiences.

Meanwhile, other entities are also gradually increasing their presence, but still maintain a cautious stance on sharing content outside of their own platforms.

Ofcom is calling for stronger action to ensure public media can survive and thrive in a rapidly changing digital environment, even proposing new legislation to force video platforms like YouTube to prioritise content from UK public service broadcasters.

Not only dominating the video segment, YouTube also leads the online audio service market in the UK, with 47% of adults using it every week, surpassing Spotify (36%).

Podcasts are also increasingly streamed on the platform, demonstrating YouTube's far-reaching influence in the modern media ecosystem.

Source: https://baovanhoa.vn/gia-dinh/youtube-tro-thanh-diem-den-truyen-hinh-hang-dau-cua-tre-em-anh-157715.html