Instant noodles - a bridge of memories
The simple noodle packages over the years have become a part of culinary culture, a story of joy, happiness, and sharing. Mentioning instant noodles or instant noodles is mentioning the intersections of many memories of time: hurried meals in the middle of the work cycle, warm, loving moments with a bowl of noodles cooked by mother, or long trips with friends eating noodles and watching the sunset, the youthful days of "sharing noodles" filled with laughter of student life.
For generations of Vietnamese students studying abroad, they also carry suitcases filled with the taste of their homeland on their journey to conquer big dreams - Hao Hao noodles. Just a bowl of hot noodles, the characteristic aroma spreading, the sour and spicy taste permeating the taste buds is like being soothed by the feeling of being away from home.
The familiar spicy and sour shrimp flavor of Hao Hao noodles has soothed the homesickness of generations of Vietnamese international students (Photo: Nhat Lee).
Good food brings people together through taste and memories. Acecook Vietnam has succeeded in building connections with users through experiences and memories, a journey that everyone can find themselves in.
Cuisine is happiness - brand is storyteller
For 30 years, since the first day of sale (July 7, 1995), Acecook Vietnam has pursued the mission of "contributing to society through cuisine". Each product is an emotional declaration of happiness, from peace of mind in family meals to positive values for the community and a working environment that fosters the joy of work for employees.
Just like psychologist Shira Gabriel once said about “comfort food” - food that helps connect people with memories. Delicious food can create happy energy, this is also what Acecook has always strived to bring to customers throughout the past 30 years.
With Acecook, fast food does not mean eating in a hurry, but must be delicious, optimally convenient, safe for health and bring joy and peace of mind.
Not stopping at traditional instant noodles, Acecook has expanded its product portfolio to serve the increasingly diverse needs of consumers. With more than 100 flavors, ranging from noodles, pho, vermicelli, glass noodles, rice noodles to porridge, soup balls, spices, Acecook serves all ages, regions and lifestyles.
Acecook has more and more diverse products to serve consumer needs (Photo: Acecook).
Acecook has entered the hearts of Vietnamese people as part of the memory of the past 30 years, not simply as an instant noodle brand, but also as a story of building happiness through cuisine. From the first noodle package to today's diverse products, from small warehouses to modern factory chains, all are pieces that help define a modern culinary culture, fast, convenient but still full of flavor, simple but rich in emotions.
Late night studying sessions with a bowl of Siukay noodles, coming home late from work and just having time to quickly grab a pack of Hao Hao Big noodles, traveling with Modern cup noodles as a companion... All have created a deep connection that helps the brand grow.
Innovation to enhance happiness
Continuously innovating and sensitive to the healthy living trend, Acecook also develops modern product lines such as Siukay melted cheese noodles, Dalago Dalat vegetable noodles or Hao Hao calcium supplement... At the same time, it still preserves its identity as a core value through the cooperation between Pho De Nhat product and Pho Khoi Hoi restaurant - Michelin Guide in Hanoi - recreating the flavor of crispy beef brisket pho, allowing users to enjoy local specialties anywhere.
2025 marks the 30th anniversary of the first sale, and is also the starting point for Acecook's journey to bring Vietnamese flavors to conquer the world with traditional values preserved in delicious, safe, convenient, healthy and emotional instant food products.
The focus of Acecook's strategy to reach out to the world is the international brand Hao Hao, satellite products that approach the right tastes of users, such as Ippin cup noodles, Hello pho bowl with pure Asian flavors; Siukay following the trend of Korean spicy noodles. With the spirit of "Cook Happiness Through Innovation - Innovation enhances happiness", each Acecook product carries the message of dedication, creativity, responsibility and the desire to create sustainable values to continue the story "Acecook not only cooks noodles but cooks happiness every day".
Source: https://dantri.com.vn/kinh-doanh/30-nam-acecook-viet-nam-cau-chuyen-am-thuc-va-niem-hanh-phuc-tao-nen-tu-thuong-hieu-20250820155638450.htm
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