99% of Gen Z trusts AI when planning travel

Artificial intelligence (AI) is becoming an indispensable “assistant” in the travel journey of Generation Z. This is a remarkable result from the latest report published by Booking.com.

99% of Gen Z trusts AI when planning travel

According to the survey, up to 99% of Gen Z use AI in the preparation stage of a trip – from researching destinations, receiving personalized recommendations to determining the right departure time. Notably, a similar proportion continue to use AI even after arriving at the destination, mainly to support language translation, signage, menus or interacting with locals (53%), as well as learning more about tourist attractions (47%).

After their trip ends, 96% of Gen Z continue to use AI, mainly to get inspiration for their next trip or write a review of their experience.

“AI is changing the way millennials travel – from planning to enjoying their trips. We expect this technology to continue to inspire and empower Gen Z to take their future trips,” said Branavan Aruljothi, Country Manager of Booking.com in Vietnam.

Gen Z’s rapid adoption and application of AI in travel stems from their deep engagement with this technology in their daily lives. The report shows that 75% of Gen Z use AI-integrated search engines every day, 66% regularly use generative AI such as ChatGPT, Gemini, 59% receive smart recommendations from Netflix, Spotify, and 70% interact with smart devices at home.

Despite their openness to technology, Gen Z still shows caution. Around 93% expressed concerns related to data privacy, the risk of AI displacing jobs, and the potential for bias in travel experiences. This shows that they are not only active users, but also demand transparency and fairness from service providers.

The survey was conducted on more than 37,000 people in 33 markets, including 1,004 Vietnamese participants. These findings continue to affirm the growing role of AI in the tourism industry, especially as Gen Z is shaping new experience trends: personalized, seamless and inspired.

MAI AN

Source: https://www.sggp.org.vn/99-gen-z-tin-tuong-ai-khi-lap-ke-hoach-du-lich-post812537.html