- Why is the fare reduced? And who is happy about this?
- The ride-hailing market in our country is always fiercely competitive. The fare reduction is to meet the needs of customers for economical travel. If the price is lower while income has not fundamentally improved, consumers will like it. But on the other hand, drivers are tired. If the majority feel tired, they can switch to another platform, or change jobs.
- So it is also possible to understand why a famous ride-hailing company in Europe has not entered the Vietnamese market until now. Continuous competition every day makes businesses often face pressure. However, that creates new quality for the market. Consumers will benefit when there are many competitors providing a type of goods or services.
- At a certain point in time, one group benefits, while another group will have less benefits. Comparing service quality, price, punctuality, etc. changes market share. Trying to compete for consumers is the driving force to renew the market.
Source: https://www.sggp.org.vn/lam-moi-thi-truong-post815480.html
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