Bouchee LOTTE CHOCOLAT - the 'perfect' dessert with coffee

With the desire to accompany consumers in moments of relaxation, LOTTE CHOCOLAT introduces Bouchee - a delicate dessert line that brings balance and inspiration, turning each cup of coffee into a more complete enjoyment experience.

Bouchee - a new step forward for LOTTE CHOCOLAT

Entering Vietnam in 2022, LOTTE CHOCOLAT has made its mark with Chocolate Pie - a soft cake filled with chewy marshmallows and covered in premium chocolate imbued with the essence of Japan. With a sustainable development orientation, the brand continues to invest in the Lotte My Phuoc factory in Ben Cat ward, Ho Chi Minh City, affirming its commitment to bringing "Japanese quality" closer to Vietnamese taste.

Following that success, the brand introduced Bouchee - a new line of chocolate cakes with a softer texture, combining Japanese technology with modern flavors. Vietnam is also the first market to launch this product, demonstrating LOTTE CHOCOLAT's long-term commitment. As soon as it appeared, Bouchee quickly scored points thanks to its sophisticated design, convenient individual packaging, suitable for enjoying anytime, anywhere.

Bouchee LOTTE CHOCOLAT - "the perfect half" with coffee

Recently, Bouchee was introduced to the space of Thoc Cafe and Viva Star Coffee in Hanoi and Ho Chi Minh City, opening up a new experience for trendy young people. The combination of chocolate cake and coffee/tea - drinks associated with urban life - helps Bouchee to be positioned as a high-class dessert, while encouraging both personal enjoyment and social connection during meetings with friends.

The brand representative shared: “Modern women always seek perfection from small things like a cup of coffee or a cake. Bouchee wants to become a catalyst that brings joy and emotional connection, so that anytime, anywhere, when Bouchee appears, that place can become a complete coffee space.”

The cafe space is more sophisticated with the presence of LOTTE CHOCOLAT Bouchee boxes.

Win-win cooperation chain with Thoc Cafe and Viva Star Coffee

LOTTE CHOCOLAT launched a “win-win” cooperation program with Thoc Cafe and 21 Viva Star Coffee stores in Hanoi and Ho Chi Minh City, taking place from September 12 to October 5, 2025. Within the framework of the event, customers will experience Bouchee through exhibition activities, free trials and nearly 16,000 attractive gifts. The event marks the step of positioning Bouchee as a premium chocolate dessert, inspiring moments of relaxation and connection over a cup of tea or coffee - which is also the spirit that the brand wishes to spread through a chain of cooperation with leading coffee shops.

At the store, LOTTE CHOCOLAT also launched the mini game “The Bouchee Portrait”, encouraging customers to check-in with Bouchee and share on social networks. The activity quickly attracted the attention and participation of more than 530 young people thanks to a series of attractive rewards such as 1 Apple AirPods 3 headset, 3 Lock&Lock steamers, 10 phone cards. This is one of the key campaigns for young coffee enthusiasts in September, receiving more than 3,500 interactions and 84,000 views on social networks.

The collaboration between LOTTE CHOCOLAT, Viva Star Coffee and Thoc Cafe brings Bouchee closer to the dynamic coffee culture in Vietnam

Located in Tay Ho, Thoc Cafe is considered a hot trend meeting place for young people in Hanoi, while Viva Star Coffee with nearly 300 stores nationwide is a familiar brand for students and office workers. Being present in both systems helps Bouchee reach a variety of customer groups, from creative appointments to everyday meetings, giving LOTTE CHOCOLAT the opportunity to connect with customers in many moments and emotions.

The message “The moment you meet Bouchee, it becomes a cafe anytime, anywhere” affirms the product’s positioning as a catalyst for emotional connection. With a strategy of cooperating with high-end F&B brands in the future, LOTTE CHOCOLAT hopes to expand the Bouchee experience in many spaces - from cafes, tea shops to new style meeting places.

Bouchee inspires joy and connection, anytime, anywhere

Through that, Bouchee not only strengthens its position in the high-end dessert segment, but also becomes a special "spice", bringing sweetness and sophistication to the modern life of Vietnamese consumers.

Bouchee LOTTE CHOCOLAT is a premium chocolate dessert line, combining the art of Japanese baking. The product brings a delicate flavor, convenient for many enjoyment contexts. With an elegant design, each cake is individually packaged, suitable for use with tea, coffee or sharing during meetings with friends.

Bich Dao

Source: https://vietnamnet.vn/bouchee-lotte-chocolat-mon-trang-mieng-hoan-hao-cung-ca-phe-2447673.html