There is a free and liberal Saigon

Ho Chi Minh City people, or Saigon people, like residents of other big cities, do not try to portray their own image. People here often see anyone else present here as part of the city's personality. This is most clearly shown through the way they openly accept cuisine from many other regions such as Hanoi pho, Hue beef noodle soup, Quang noodles, Nha Trang noodle soup... They naturally recognize the local authenticity of each dish and are always excited to experience it to the fullest. This openness does not stop at cuisine but also spreads to many other areas of life. Ho Chi Minh City - liberal and free - always welcomes the great desires and high ambitions of any resident. People often say “Going South” or “Going to Saigon” as a symbol of a dream of changing one’s life, where young souls are eager to experience and conquer challenges. Ho Chi Minh City not only attracts people from other provinces and cities but also international residents. Italians opened pizza restaurants, the Japanese brought ramen, Korean barbecue, Spanish rice, or German sausages… are everywhere, and even Halal restaurants for the Muslim community have found a place here. Likewise, fashion brands, financial companies, design offices, and all the new business models of the world are looking for opportunities in this city.

True to the nature of a warm, generous and hospitable land, Ho Chi Minh City always makes many visitors feel fond of it, love it more and then stay and attach themselves naturally. Coming to Ho Chi Minh City, people have the opportunity to discover the most unique feature which is the combination of unique features from many regions.

Heritage Magazine