EU launches “Click Connect, Turn on Change” campaign in Vietnam

The campaign affirms the role of the EU as a trusted partner, accompanying Vietnam on the green transformation journey, conveying a comprehensive message on sustainable development, improving skills and moving towards shared prosperity. With the main message "Climate action, Creating green growth - EU and Vietnamese youth together for a sustainable future" , the campaign emphasizes the central role of young people in creating the future.

Sharing about the campaign, EU Ambassador Julien Guerrier said: "Inspired by wind, water and sun - sustainable natural energy sources, the campaign celebrates the increasingly close partnership between the EU and Vietnam, and highlights the innovative role of young people in cooperation. Together with the young generation of Vietnam, the EU is turning climate goals into practical opportunities for a green and innovative future. It is not just a dialogue but also action, innovation and cooperation to inspire sustainable change."

Connect - Transform - Adapt

"Press connect, turn on change" delivers a message of connection, adaptability and readiness for change, encouraging Vietnamese youth to join hands in building a sustainable future where people and nature develop in harmony.

Creativity is key

The campaign spirit is expressed through the artistic creations of young Vietnamese artists such as Wean & Marzuz, Last Fire Crew, Fustic.Studio and Mark Vu. Through music , dance and visual arts, they interpret the images of the three elements Wind - Water - Sun, reflecting the fresh energy of the young generation of Vietnam, while affirming the power of culture and art in opening up dialogue and promoting community action for a green future.

The "Press Connect, Turn on Change" campaign is a continuation of the "I've Got the Power" campaign launched in June 2025, in collaboration with hip-hop artist Suboi, introducing EU-Vietnam cooperation in the field of clean energy.

In the coming time, the campaign will continue to spread through a series of digital content and public diplomacy activities, including: EU-Vietnam Sustainable Design Award, European Education Week 2025, and many art cooperation projects revolving around the message of sustainable development and green growth. These initiatives once again affirm the EU's commitment to accompanying Vietnam towards an innovative, prosperous and sustainable future.

About the "Global Gateway" initiative

"Global Gateway" is an initiative of the European Union to create sustainable and safe connections that bring practical benefits to people and the planet. The strategy aims to build clean and green infrastructure that brings long-term value without burdening future generations. "Global Gateway" implemented through the "Team Europe" approach, which aims to bring together the European Union, its Member States and European development finance institutions.

The overall goal is to mobilize up to 300 billion EUR for public and private investment projects between 2021 and 2027, creating critical links instead of dependencies and narrowing the global investment resource gap. In Vietnam, the "Global Gateway" Strategy present through projects such as the Tra Vinh Nearshore Wind Power Project. This EU-funded project generates renewable electricity for around 130,000 people, while helping to cut 70,000 tonnes of CO₂ per year.

Source: https://vtv.vn/eu-ra-mat-chien-dich-nhan-ket-noi-bat-thay-doi-tai-viet-nam-100251001111346897.htm