With a series of promotional and stimulus activities, in 2023, Ford Vietnam Co., Ltd. achieved a new sales record. In December, 4,854 cars of all kinds were sold, the highest sales month ever. Thereby, creating a record annual sales of 38,322 vehicles, an increase of nearly 33% compared to 2022 and leading the segment of 3/5 product lines. Ford Vietnam increasingly affirms its position as one of Ford's 4 key markets in the region.
This positive result is thanks to the contribution from most of the Ford business vehicle lines. Notably, the growth of 43% of the Ford Everest SUV line; 59% of the Transit commercial vehicle line and the new urban multi-purpose vehicle line Ford Territory launched at the end of 2022, sold over 8,000 vehicles. The Ranger pickup line alone maintained growth, with sales of 16,085 vehicles in 2023, accounting for 76% of the segment's market share.
In addition, Ford Vietnam is constantly improving customer experience with the global Ford+ plan to make owning and using Ford vehicles easier, more convenient and more engaging.
PVSource
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