Further discounts, candies and beer for Tet are still waiting for customers

Although a series of supermarkets and stores in Ho Chi Minh City are applying strong discount programs on confectionery, beer, soft drinks and Tet food products, purchasing power still does not meet expectations.

Confectionery products are being offered at huge promotions in supermarkets - Photo: NGUYEN TRI

Despite the 10% to 50% discount on Tet confectionery, consumers are still cautious about spending, focusing only on deeply discounted items in the affordable segment.

Great Tet promotion

Currently, many supermarkets and online sales channels in Ho Chi Minh City such as Co.opmart, Emart, Bach Hoa Xanh, MM Mega Market... are implementing a series of promotional programs for confectionery, soft drinks and beer to attract purchasing power at the end of the year.

Many big brands such as Kinh Do, Bibica, Orion are applying discounts from 10 - 30%. For example, Kinh Do's Loc gift box is reduced from 125,000 VND to 112,000 VND, Custas Orion 276g cake is reduced from 62,500 VND to 47,500 VND. Some other products such as Tortitas cake are also reduced from 101,000 VND to 90,000 VND/box.

Many soft drinks are significantly discounted, such as strawberry Sting from 265,000 VND to 188,000 VND/carton, Rockstar energy drinks and Redbull are both priced at 208,000 VND/carton of 24 cans (down from 279,000 VND). Deedo Fruitku melon juice is reduced by nearly half, from 290,000 VND to 149,000 VND/carton. Customers also receive additional gifts such as handbags and thermoses when buying in bulk.

Major beer brands such as Heineken, Tiger, and Saigon have all reduced prices by VND10,000 - VND20,000 per crate. Specifically, Heineken beer is now VND435,000 - VND455,000 per crate, Tiger is VND260,000 - VND370,000 per crate, and Saigon beer is VND250,000 - VND330,000 per crate.

Not only candies and soft drinks, many processed foods are also being heavily discounted. Co.op Select Mai Que Lo sausage is reduced from 113,500 VND to 104,000 VND/500g box, shrimp sausage from 145,000 VND to 129,000 VND. Vissan Company said products such as ham, sausage, and sausage are all reduced by 10-30%.

Consumers prioritize discounted goods when shopping for Tet.

Although purchasing power increases in the days leading up to Tet, many consumers still tighten spending, prioritizing products with deep discounts, especially confectionery and essential foods.

At Co.opmart Chu Van An supermarket (Binh Thanh district), the confectionery and processed food section is quite crowded, while the beer and beverage section is deserted despite many promotions. Ms. Nguyen Bich Thao, a customer, said she chose to buy 10 boxes of confectionery from Kinh Do and Orion brands because of the preferential prices. However, she still considered not to overspend:

"This year is difficult, I only choose items that I really need and are on deep promotion. If I don't have enough, it's not too late to buy more during Tet," she shared.

In contrast to non-promotional products, consumers look to buy them online or in online markets. Ms. Phung Bich Lien (Thu Duc City) chose to buy watermelon seeds and pumpkin seeds online at prices 20-30% cheaper than in supermarkets. She said:

"I buy items that are not on sale at the supermarket online to save money.

Many people believe that shopping online is also the best way to do it at this time. Channels such as Bach Hoa Xanh, Shopee, Lazada, and TikTok Shop are offering 30-50% discounts on many Tet products such as candy, beer, soft drinks, and free shipping, helping customers save more when shopping.

Sellers worry about Tet inventory

Ms. Nguyen Thi Bich, grocery store owner in Binh Thanh district, said:

"This year I imported more than 200 cases of beer and soft drinks, 100 cases less than previous years, but currently I have only sold about 40%. If purchasing power does not increase in the next 5 peak days, the risk of unsold goods is very high."

The profit from each case of beer and soft drinks is only about 10,000 - 20,000 VND, forcing dealers to keep a low profile even though it is the peak season. Some places are even offering deep discounts, which was rare in previous years.

Mr. Nguyen Dang Hien, general director of Bidrico, said the company has increased discounts to encourage agents to import goods, but purchasing power is still lower than in previous years. He explained:

" The economy is in trouble and consumer trends are changing. People prefer more nutritious drinks. The use of beer and soft drinks as Tet gifts has also decreased."

Representatives of large supermarkets such as Co.opmart, Emart, and Lotte Mart confirmed that purchasing power has increased, focusing on confectionery, soft drinks, and beer, but the increase is only about 10% and mainly in the popular, deeply discounted product group.

MM Mega Market also said that beer and soft drinks, despite strong price reductions, have not met expectations, reflecting the cautious sentiment of consumers this year.

Supermarkets promote essential goods

Many large supermarkets are increasing promotions to stimulate demand during Tet. Emart representatives said that discounts of up to 70% and "Buy 1 Get 1 Free" programs are being applied to confectionery, jams, household goods, and fresh foods.

Central Group is launching a "Pork Festival" at GO!, Big C, and Tops Market systems nationwide until January 22, with 20% - 45% discounts on products such as pork belly, thighs, and ham hocks...

LOTTE Mart also increases and reduces prices until January 28 for meat, vegetables, eggs and processed foods such as ham, banh chung, with vouchers for loyal customers.

Saigon Co.op reduces 30,000 - 150,000 VND/Tet gift basket, with the price reduced from 200,000 - 1.5 million VND, meeting consumers' gift needs.

Source: https://tuoitre.vn/giam-gia-them-banh-keo-bia-hang-tet-van-ngong-khach-20250119080203911.htm