After the first season in 2024, Vietnam iContent quickly became a prestigious annual event for the digital content creation community. The program not only recognizes and honors the contributions of individuals and organizations but also creates a space for connecting and sharing experiences between creators, technology platforms and businesses.
At the announcement ceremony, Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information, said that the theme "Bright Vietnam" of Vietnam iContent 2025 was chosen to join the atmosphere of the country's important events in 2025. This theme aims to spread the spirit of national pride, encourage innovation and affirm the key role of content creators not only in the ability to convey Vietnamese culture and people's image to the world, but also in creating economic and social values and connecting the community. Each content product contributes to the overall development of the country and it is expected that Vietnam iContent 2025 will become a forum to connect and honor quality creative ideas, promote inter-sectoral cooperation and elevate Vietnamese digital content.
The series of activities lasts from September to the end of November, ending with the Vietnam Digital Content Creation Festival in Ho Chi Minh City.

The first highlight is the Vietnam iContent Awards 2025, with 3 categories: digital creators, digital products, and for the community. The awards include many topics such as: "Content Creator of the Year", "Inspirational Video ", "Digital Phenomenon of the Year"..., to honor the efforts and outstanding achievements of the creative community.
In particular, this year, for the first time, there was a livestream crowdfunding sales session operated by TikTok, with the participation of prestigious KOLs and KOCs.
This session will introduce genuine products, local specialties and cultural promotional goods, both increasing connectivity and spreading human values. The highlight of the program is the Vietnam iContent Awards 2025 (scheduled for November 29), gathering hundreds of famous creators and artists.
Source: https://www.sggp.org.vn/ket-noi-va-vinh-danh-cong-dong-sang-tao-so-tai-giai-thuong-vietnam-icontent-2025-post812453.html
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