Lazada steps up 'shoppertainment' for 9.9 shopping event

Ahead of the big 9.9 shopping event, e-commerce platform Lazada is increasing the application of interactive entertainment elements (shoppertainment), promoting the application of livestream technology and gamification to attract more traffic and retain users.

Lazada's "9.9 Genuine Super Sale" shopping event, scheduled to take place from the evening of September 8 to September 11, is oriented not only as a discount but also as a festival combining shopping and entertainment. This is also a clear trend in the e-commerce industry in recent times to create a more attractive experience for users in the context of increasingly fierce competition.

Lazada promotes discount shopping activities on the occasion of the upcoming September 9th

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Integrate gamification and livestream to increase engagement

One of the technological focuses of this event is the deep integration of gamification activities into the application. Activities such as the "PopMART Egg Smash" game or the daily check-in to collect LazCoin are designed to increase the frequency of visits and the time users stay on the platform before and during the event. This is a strategy of using technology to create continuous interaction, instead of just attracting users during certain discount hours.

In addition, commercial livestreaming continues to be promoted through the LazLive platform. A special livestream session will be held on the evening of September 8 with the participation of many artists and celebrities. From a technological perspective, livestreaming is an effective tool that helps combine entertainment, visual product reviews and "closing orders" in real time, while also having a special number of exclusive discount codes. This model allows sellers to interact directly, answer questions and build trust with customers, thereby promoting higher order conversion rates compared to traditional product display forms.

Promotional and logistics mechanisms supported by the platform

Lazada allows for complex promotional mechanisms, such as cumulative discounts of up to 6 levels for a number of product categories, including store-based vouchers, product-based vouchers, platform-wide codes, and other forms of discounts.

Logistics and after-sales service are also emphasized to strengthen consumer confidence. Free shipping and “Change Your Mind” return policies (allowing for easy returns) are features built on technology and logistics platforms, aiming to reduce barriers and concerns for customers when shopping online.

One of the indispensable elements of each "sale hunting" is free shipping on all products. In particular, in the first 2 golden hours of the campaign (from 8 to 10 pm on September 8), users have the opportunity to collect free shipping vouchers up to 500,000 VND, discounts up to 50%, free shipping and many deals with the same price of 99,000 VND every day, suitable for bulky or heavy items with long shipping distances.

Source: https://thanhnien.vn/lazada-day-manh-shoppertainment-cho-su-kien-mua-sam-99-185250904153110393.htm