Expanding the market for businesses

Trade promotion is an activity actively coordinated and implemented annually by the Ministry of Industry and Trade with the goal of supporting provincial enterprises to introduce and promote their images, products and services to customers and partners, and expand the product consumption market.

Since the beginning of 2025, the Department of Industry and Trade has coordinated and connected with relevant units inside and outside the province to promote trade promotion activities. The Department has mobilized, encouraged and created conditions for businesses, production establishments and cooperatives to participate in trade conferences, product consumption connections, fairs and seminars, such as: International Trade Connection Conference - Elevating Vietnamese Coffee, Specialized Fair and Exhibition of Coffee and OCOP Products under the 9th Buon Ma Thuot Coffee Festival in 2025.

Business representatives introduce products to customers at a trade fair.

The Department of Industry and Trade has developed and implemented a plan to display products at the Buon Ma Thuot Coffee Festival press conferences held in Hanoi, Ho Chi Minh City, Buon Ma Thuot; organized participation in the Conference on implementing the Cooperation Program on Controlling Goods Quality between Ho Chi Minh City and the Central Highlands provinces... In particular, the unit also connected to participate in the Exhibition of Socio -Economic Achievements of Dak Lak Province on the occasion of the 80th Anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025) in Hanoi with 139 typical products of the province selected for display at the exhibition; or the first China - Vietnam Coffee Festival, connecting businesses to sign 17 cooperation agreements with partners.

Recently, the Department of Industry and Trade also connected and supported the province's enterprises to participate in the 2025 Rural Industrial Products Exhibition organized by the Center for Innovation and Industrial Promotion (Department of Innovation, Green Transformation and Industrial Promotion under the Ministry of Industry and Trade ) in Hanoi. Participating in this fair, Dak Lak province brought outstanding products such as coffee, cocoa and other agricultural products processed according to high quality standards.

Ms. Nguyen Thi Thu An, Director of the Department of Industry and Trade, said that the participation of Dak Lak enterprises in the 2025 Rural Industrial Products Exhibition in particular and trade fairs, seminars, conferences... in general is not only an opportunity to promote brands and products but also an opportunity for enterprises to connect, seek markets, and learn from experiences from other localities. Hopefully, through trade promotion activities in the past time, Dak Lak enterprises will have more opportunities for new cooperation and development in the future.

Mr. Doan Xuan Truong, Director of Thanh Dong Green Food Joint Stock Company (Hoa Phu commune), said: "By participating in fairs, businesses have more opportunities to approach customers inside and outside the province. From there, with the requirements of customers and partners, we increasingly invest and improve the quality and value of products to compete in the market."

The province's brocade products attract viewers at a fair held in Tuy Hoa ward.

According to the report of the Dak Lak Provincial People's Committee, in the first 9 months of 2025, the total retail sales of goods and consumer service revenue is estimated at 138,779 billion VND, up 14% over the same period, reaching 76.1% of the yearly plan; total export turnover is estimated at 2,334 million USD, up 37.8% over the same period, reaching 104.4% of the yearly plan. To achieve the growth target in 2025, the Provincial People's Committee has requested all levels, sectors and localities to be more drastic and innovative in implementing work. Specifically, creating favorable conditions for the development of service industries; promoting trade promotion activities, promoting products, connecting trade, proactively adapting flexibly, appropriately and effectively to the world and regional situation; continuing to implement solutions to promote industrial production activities in the area...

Ms. Nguyen Thi Thu An added that in the fourth quarter of 2025, the cumulative industrial production index is expected to increase by 10% compared to the same period in 2024. It is expected that the total retail sales of goods and service revenue will reach 47,589 billion VND; export turnover will reach 376 million USD; import turnover will reach 150 million USD. "Based on the work already implemented related to trade promotion, the Department of Industry and Trade will continue to implement local trade promotion plans in 2025; promote trade promotion activities to promote local products; strengthen connection, promotion, and expansion of domestic consumption and export markets; thereby helping businesses stabilize and develop their operations, contributing to boosting the province's economy," said Ms. Nguyen Thi Thu An.

Source: https://baodaklak.vn/kinh-te/202510/mo-rong-thi-truong-cho-doanh-nghiep-602179e/