Throwing rotten eggs at models, putting cake in designer's face: Creative or offensive?

Model presenting white design was intentionally thrown dirty right on the catwalk - Photo: BTC

This is an image from the show introducing AVAVAV's new collection at Milan Fashion Week 2024 .

These "smelly" images were "dug up" by the online community and many opinions said that the creation was offensive.

The fine line

The show was chaotic, noisy, and even smelly, which is what the audience gave AVAVAV when it presented its new collection at Milan Fashion Week 2024 .

Models wearing new designs were pelted with trash such as scrap paper, plastic bottles, soft drink cans, and raw eggs by the audience, making their outfits dirty.

In just a few minutes, the catwalk was covered with rubbish. This made the catwalk dirty and slippery, making it difficult for the models to walk, even causing them to fall.

At the end of the show, the designer had just come out to greet the audience when a cake was thrown in her face, causing her to "turn around" and go backstage.

It is known that the trash thrown at the models was prepared by the organizers, for viewers to throw on purpose.

Organizers say it was a creative fashion show aimed at attracting attention. However, the line between creativity and vulgarity in this case is very thin.

Audience comments: "Poor model"; "Fashion disaster"; "Don't understand anything"; "Disgusting"; "Fashion stinks"; "Who wears these styles"...

The stage turned into a landfill with scattered scraps of paper and used bottles.

Trash metaphor action of criticism, ridicule?

However, the design and presentation of this collection was inspired by social media ridicule of this fashion brand.

The fact that viewers were encouraged to throw trash at the models was a metaphorical image with a message that the designer wanted to convey, which was hatred and resentment on social networks.

In which, trash is a metaphor for hateful comments from social networking sites.

On the contrary, the models still walked leisurely without any fear.

Previously, AVAVAV also attracted attention when introducing a new collection with the idea "No time to design, no time to express".

The models performed by running onto the catwalk without finishing their clothes. In this case, the models performed while wearing clothes.

Models show confidence on the catwalk

On stage there is a screen showing malicious comments from the audience, which is also the idea for the performance.

The catwalk was littered with trash after the show.

Designer got cake shoved in his face while greeting the audience

The fashion show caused mixed opinions.

Source: https://tuoitre.vn/nem-trung-thoi-vao-nguoi-mau-up-banh-kem-vao-mat-nha-thiet-ke-sang-tao-hay-phan-cam-20240328060450093.htm