Booths introducing safe agricultural products

Currently, the use of clean food and safe agricultural products is a trend chosen by consumers. Safe vegetable and fruit products produced in the province are also very rich and diverse in types, with an estimated total annual output of more than 15,000 tons. Grasping that trend, food stores are actively introducing safe agricultural products to their booths to introduce and attract consumers, initially bringing positive results.

Booths introducing safe agricultural products Employees of ITC Food store, Mai An Tiem street ( Thanh Hoa city) put stamps and labels on clean vegetable products to prepare to put on shelves.

As one of the first addresses known to many people for providing clean food, the ATFood store system (belonging to Thanh Hoa Group Joint Stock Company) has developed into a chain with a total of 9 stores in Thanh Hoa City. The ATFood store system provides more than 600 items, in addition to products of other brands, ATFood also provides fresh foods and agricultural products produced by its own brand. With 4 livestock and crop farms of more than 50 hectares; 2 food processing factories; 2 seafood processing factories for export, every year, the company supplies thousands of tons of food for both domestic and export markets. On average, each day, 1 ATFood food store consumes 30 - 40 kg of agricultural products, fresh foods and 60 kg of various types of dried foods. Currently, the ATFood store system is attracting a large number of customers, this is the clearest proof of product quality in the hearts of consumers...

Thanks to strict control of food quality from input to output, ITC Food safe food store, Mai An Tiem street (Thanh Hoa city) has supplied the market with many types of safe food and agricultural products. The foods sold at the store are all produced by reputable units in the province such as: Lam Son Sugarcane Joint Stock Company, Pic Food Joint Stock Company, Sao Mai Import-Export and Trading Joint Stock Company, Quang Luu clean vegetable area (Quang Xuong), Hoang Hop (Hoang Hoa)...

Ms. Lu Thi Tuyet, store director, said: "Consumers are now very concerned about product quality, because we have chosen products with clear origins and guaranteed food safety to bring to the store. The products have been inspected by us in connection with the Department of Agriculture and Rural Development, the Department of Agriculture, Forestry and Fisheries Quality Management and have been granted VietGAP certificates. In addition, customers can also check the origin of the products by scanning the code and label, so they can feel secure when purchasing. Thanks to the quality and service provided, the store's revenue reaches an average of 10 million VND/day."

In addition to stores that provide clean food, there are currently many grocery stores in the city that have combined booths to introduce and sell safe agricultural products and food right at the store, helping people have more access to safe agricultural products.

According to the assessment of the Department of Agriculture and Rural Development, the establishment and effective operation of stores and booths supplying and introducing safe agricultural products have contributed significantly to ensuring the demand for safe food consumption of customers. Therefore, many localities in the province are also promoting the implementation of booths introducing safe agricultural products. This not only helps localities have the conditions to introduce local agricultural products to consumers, but also easily exchange experiences and production processes of quality products. By the end of 2023, the whole province has built and developed over 1,160 safe agricultural and food chains. Currently, the Department of Agriculture and Rural Development is continuing to guide localities to implement booths to introduce agricultural products, prioritizing the introduction of agricultural products that ensure food safety so that consumers have the opportunity to use food sources with clear origin, food safety, and health protection.

Article and photos: Chi Pham

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