Purchasing power increases, gold prices decrease

On God of Wealth Day this year, February 19 (January 10), the number of customers coming to buy gold at gold and silver stores in Dong Ha City increased compared to previous years, and the price of gold also decreased significantly.

God of Wealth Day: Purchasing power increases, gold price decreases

People buy gold on God of Wealth Day at PNJ Jewelry Store, Dong Ha City - Photo: TT

At the PNJ Jewelry Store in Dong Ha City, from early morning on February 19, many people came to buy gold. Store manager Tran Thi Hai Yen said: "Like every year, customers come to buy only near the God of Wealth Day, but this year, from the end of the lunar year 2023 until the store opens on the 4th day of the Lunar New Year, the number of customers coming to buy gold has increased sharply.

The store's revenue statistics from December 1, 2023 to now are nearly 13 billion VND, from the 4th to the morning of January 10 - the God of Wealth's Day, the revenue reached more than 6.6 billion VND. In addition to direct transactions, we also sell through online channels to serve customers conveniently."

This year, PNJ launched the Long Dao Kim Nien gold collection to spread the gold fortune of the year of the Dragon, along with the wish for long-lasting wealth and savings and the wish for a more prosperous year. In particular, the gold piece with the word "An" is mostly chosen by customers, because of the meaning of wishing for a peaceful new year in the context of economic difficulties.

Understanding the psychology of customers, gold, silver and precious stone jewelry businesses in the province have prepared a rich source of goods early, from gold bars, gold rings or other types of jewelry. Compared to previous years, this year the gold market has seen a variety of rich and beautiful products. People still mainly choose round gold rings, gold in the shape of zodiac animals, gold in the shape of dragon heads, mascots...

Many people also choose to buy gold jewelry for luck at the beginning of the year instead of gold rings or gold bars to store. Ms. Ha Kim Yen, owner of Ha Kim Yen gold shop, Dong Ha market said: "The store has prepared a large quantity of goods as well as a variety of designs so that buyers have more choices. Gold sets of 12 zodiac animals: Kim - Tien - Phu - Quy, Kim Tien rings, gold bars of fortune... are products chosen by many people."

Learning from previous years' experience, due to the large number of buyers, Ms. Nguyen Thanh Van (Ward 5, Dong Ha City) ordered gold online and went to the store to receive the gold on God of Wealth Day.

Ms. Van shared: “Every year I try to set aside money to buy gold for luck. Every year, I go on the God of Wealth Day so I have to wait in a long line, sometimes I can’t buy the gold piece of fortune I want. Learning from my experience in recent years, I have proactively booked in advance through the store and paid by QR code. The store will give me a lucky money for the new year, which is both convenient and reduces pressure for both buyers and sellers.”

It is worth noting that gold prices usually increase on the occasion of God of Wealth Day, but on February 18 and 19, they decreased significantly. DOJI Gold and Gemstone Group reduced the price by VND350,000/tael (buying price) and VND150,000/tael (selling price), to VND75.4 million/tael (buying price) - VND78.2 million/tael (selling price).

PNJ Company quoted the price of SJC gold bars at 75.8 million VND/tael (buy) and 78.4 million VND/tael (sell). PNJ 999.9 plain round rings are priced at 63.35 million VND/tael and 64.5 million VND/tael. This year, the online channels of gold brands such as PNJ and DOJI also recorded quite good purchasing power, focusing on the collection of 8 one-tael gold bars embossed with dragons.

In the past, only businessmen bought gold on God of Wealth Day with the aim of praying for wealth. In recent years, many people in other professions have also followed the trend of rushing to buy gold on this day with the hope of being blessed by the God of Wealth, giving them wealth, because gold symbolizes wealth and good fortune.

Thanh Truc

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