Vietnam.vn - Nền tảng quảng bá Việt Nam

"Passport" for Vietnamese products to reach far

As Vietnamese goods penetrate deeply into the global supply chain, transparency is becoming a mandatory “passport”. Major markets such as the EU, the US, and Japan are increasingly tightening standards on traceability, safety, and sustainable development. Therefore, Vietnamese enterprises can only maintain their position if they can prove their clear origin. Information is now the foundation of trust and a measure of the reputation of Vietnamese brands.

Báo Sài Gòn Giải phóngBáo Sài Gòn Giải phóng22/10/2025

In the first nine months of 2025, authorities detected and handled more than 15,500 violations, transferring 133 cases to investigation agencies, showing that the situation of fraud and forgery remains at an alarming level.

On the other hand, the infringement of Vietnamese trademarks abroad further highlights the risk of losing a brand due to lack of registration and legal transparency. From Buon Ma Thuot coffee being registered exclusively in China by a Guangzhou company, Phu Quoc fish sauce being abused in Europe, to ST25 rice, Ong Tho milk, Miss Saigon... nearly losing their brands in China, the US and Australia...

The Ministry of Industry and Trade estimates that counterfeit goods and commercial fraud cause budget losses of tens of thousands of billions of VND each year, undermine consumer confidence and reduce the competitiveness of legitimate businesses. On e-commerce platforms, fraud accounts for more than 35% of the total number of detected violations, showing a new challenge in the digital era.

When consumers place their trust in a product, transparency becomes a vital factor for businesses. A product that can be traced throughout its entire journey from raw materials, production to the buyer is proof of brand reputation. This is not only a “shield” to protect businesses from counterfeit goods, but also a basis for Vietnamese goods to affirm their true value in the international market.

In fact, applying technology in supply chain transparency such as QR codes, GS1 standards, IoT or blockchain... helps businesses authenticate origins, ensure authenticity and optimize risk management. When data is synchronized, transparency becomes a core competitive ability, a measure of professionalism and responsibility.

From another perspective, for the “transparent passport” to truly become an integration tool, Vietnamese enterprises need to consider transparency as a long-term strategy, a survival tool. First of all, it is necessary to standardize input data, production processes, build a recording system, verify, and take responsibility at all stages. At the same time, it is necessary to form a transparent chain link, where enterprises use common standards to reduce costs, share data, and create unified trust in the value chain. Not stopping there, transparency also starts with early registration and protection of intellectual property rights. Enterprises need to proactively register trademarks domestically and internationally through the Madrid System for the International Registration of Trademarks, or submit directly in target markets, including in transliteration and local languages.

Authorities need to quickly complete the national data infrastructure on traceability and unify international compatibility standards, especially in areas prone to counterfeiting such as food, cosmetics, consumer goods and electronic components. Strengthening control of goods on e-commerce platforms, strong sanctions for intellectual property violations, and mechanisms to encourage businesses to meet transparency standards will help create a "green corridor" for Vietnamese goods.

In global competition, trust is the greatest asset. When the “transparent passport” becomes the “identity card” of Vietnamese goods, it is not only an affirmation of origin but also a commitment to business ethics and quality. Transparency from production, distribution to brand protection will help Vietnamese enterprises maintain their position at home and step out into the world with real value, which is the basis for Vietnamese goods to go far.

Source: https://www.sggp.org.vn/tam-ho-chieu-de-hang-viet-vuon-xa-post819241.html


Comment (0)

No data
No data

Same tag

Same category

'Rich' flowers costing 1 million VND each are still popular on October 20th
Vietnamese Films and the Journey to the Oscars
Young people go to the Northwest to check in during the most beautiful rice season of the year
In the season of 'hunting' for reed grass in Binh Lieu

Same author

Heritage

Figure

Enterprise

Quang Ngai fishermen pocket millions of dong every day after hitting the jackpot with shrimp

News

Political System

Destination

Product