According to the metrics website Quiver Quantitative, as of July 9, there were more than 100 million subscribers to Instagram’s Threads app. The “Twitter killer” launched on July 5 and quickly attracted 30 million subscribers in the first 24 hours. It then jumped to 50 million and then 70 million in less than two days.
With this achievement, Threads broke ChatGPT’s record. OpenAI’s chatbot reached 100 million users in two months. For comparison, TikTok reached 100 million users in nine months, and Instagram in 2.5 years. However, subscriptions and active users are two different metrics. In addition, it is unclear how users interact with Threads and how much time they spend on the platform.
Keeping users engaged is a real challenge, as Threads lacks many features. For example, the web interface is only readable, there is no support for searching posts, direct messages, hashtags, and no Following board. Because it shares Instagram’s rules, Threads prohibits explicit content.
But there's no denying that this is a significant milestone, especially considering Twitter now has 250 million daily users. According to Instagram head Adam Mosseri, Threads' direction is different from Twitter, which focuses on news and current events. Instagram's new app is more about positive interactions between people and lighter things.
In the wake of Threads' rise, Twitter threatened to sue Meta for trade secret theft. Meta, however, insists that the Threads development team does not include any former Twitter employees.
On Twitter, boss Elon Musk wrote: “Competition is okay, cheating is not.” Meanwhile, Mark Zuckerberg only shared that Threads' achievements “exceeded expectations.”
(According to Searchenginejournal)
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