Promoting Korean-Vietnamese cultural exchange through e-sports

VHO - On June 22 in Ho Chi Minh City, the LCK Fansign event within the framework of the Korea Travel Festa 2025, the largest Korean culture and tourism promotion festival in 2025 organized by the Korea Tourism Organization (KTO) in coordination with the Korean Ministry of Culture, Sports and Tourism, attracted thousands of fans to attend. This is also an event marking the sustainable cultural cooperation and development relationship between Vietnam and Korea.

The event took place with the presence of Mr. Lee Jung Hoon - General Secretary of Riot Games Korea, along with a series of famous players: LazyFeel, Ucal, Kingen, Lehends, Smeb.

The event gathered the top LCK players to interact directly with fans in Ho Chi Minh City, including: Lehends, Kingen, Ucal, LazyFeel - the first foreign player with Vietnamese nationality to compete in LCK, along with Smeb - the legendary former LCK champion. The players participated in a series of special activities including talk shows, skill competitions and demonstrations, attracting strong attention from Vietnamese youth, especially the young generation who are increasingly interested in Esports and Korean culture.

LCK (League of Legends Champions Korea) is the prestigious professional tournament of the team game League of Legends (LoL), and is also a symbol of the Korean esports industry .

At the event, the representative of ON Live Esports (VTVcab) - the official sponsor of LCK in Vietnam also affirmed that they will commit to investing and accompanying e-sports for a long time, in which LCK is identified as the top priority focus. This is considered a positive signal, contributing to the development of e-sports into one of the main forms of entertainment culture, connecting young people and promoting international exchange.

Exchange activities related to e-sports have been contributing to promoting bilateral cultural relations between Vietnam and Korea in a more intimate, youthful and accessible way. At the same time, Esports also opens up opportunities to promote the national image through positive values ​​such as creativity, technology and international integration - factors that are shaping the identity of the young generation of Vietnam in the digital age.

With the support of VTVcab, ON Live Esports is currently the largest owner, producer and distributor of copyrighted esports content in Vietnam. Cooperating with leading partners in the world such as Riot, SOOP..., ON Live Esports has quickly affirmed its position as a bridge to bring esports tournaments to a large Vietnamese audience.

Esports is considered to play an important role in the digital economy , connecting technology, entertainment and sports. The strong development of Esports not only demonstrates the development potential of this industry but also shows the change in the way society views games. It can be seen that, with increasing investment and support from technology, Esports promises to continue to expand, affirming its position as one of the leading entertainment fields.

Source: https://baovanhoa.vn/the-thao/thuc-day-giao-luu-van-hoa-han-viet-thong-qua-the-thao-dien-tu-145337.html