Tung Duong is the brand ambassador of Bao Ngoc's 2025 mooncake collection.

(Dan Tri) - Bao Ngoc chose singer Tung Duong as the brand ambassador for the 2025 Mid-Autumn Festival cake collection to tell the story of Vietnamese identity through music and traditional flavors, so that each box of cake is not only a gift but also a message of love.

Tung Duong - Singing contributes to spreading national pride

Recently, Tung Duong has continuously made his mark with meaningful music projects. It can be mentioned that he collaborated with musician Nguyen Van Chung in the MV " Writing the next story of peace " or the MV " Vietnam - Proudly following the future" , both of which received many views.

Previously, the MVs Cho con la nguoi Viet Nam (For the Vietnamese) and Mot vong Viet Nam (Around Vietnam) also made a strong impression on the audience when expressing the image of the country and people through emotional lyrics and images.

Tung Duong is also one of the rare artists present at many important events in the 80th Anniversary of the August Revolution and National Day of the Socialist Republic of Vietnam, affirming his position and the public's trust in him.

Singer Tung Duong is associated with the image of an artist who performs many works with patriotic themes (Photo: NVCC).

Not stopping at the values ​​he has created, Tung Duong is constantly creating and renewing himself through each project and each album. He boldly experiments with many diverse genres from pop, rock, jazz, world music to contemporary folk music to bring unique and new marks.

When music and food meet

Although in two different fields, the Bao Ngoc brand and singer Tung Duong are both “cultural storytellers”. Tung Duong uses music to spread identity and arouse national pride, while Bao Ngoc chooses traditional flavors to preserve and honor the quintessence of Vietnamese cuisine.

Singer Tung Duong is the brand ambassador of Bao Ngoc cakes for the 2025 Mid-Autumn Festival (Photo: Bao Ngoc).

For over 40 years, Bao Ngoc has been steadfast in its mission of preserving the old flavors through products that have become common memories of many generations, from childhood cakes, the flavors of moon cakes and moon cakes every Mid-Autumn Festival, or confectionery associated with the atmosphere of reunion during Tet.

Each cake is a combination of traditional recipes and selected ingredients, preserving the sophistication of Vietnamese cuisine.

Not only stopping at preservation, Bao Ngoc also continuously innovates to adapt to modern life. The brand launches new product lines with flavors that suit the taste of young people but still maintains the core of Vietnamese identity.

From innovating sophisticated packaging, combining rich ingredients to creating seasonal products, Bao Ngoc has cleverly brought traditional quintessence closer to today's life.

"For us, Mid-Autumn Festival is also an opportunity to strongly spread Vietnamese cultural values. Bao Ngoc and singer Tung Duong will tell the story of Vietnamese identity through music and cuisine. We believe that this combination will bring a Mid-Autumn Festival that is both familiar, new and full of emotions," said a representative of the Bao Ngoc brand about this collaboration.

During the 2025 Mid-Autumn Festival, Bao Ngoc accompanied singer Tung Duong in many meaningful activities such as the MV One Round of Vietnam - where Tung Duong's emotional voice was combined to introduce the 2025 Mooncake Collection.

A scene from the MV One Round Vietnam by Bao Ngoc featuring singer Tung Duong (Photo: Bao Ngoc).

On the soulful, emotional melody of the song, the 2025 Mooncake Collection is not only a culinary gift, but also a symbol of Vietnamese spirit and culture.

The resonance between art and cuisine takes the audience on an emotional journey - evoking pride in tradition and love for family and country.

The Vietnam Identity collection is a highlight, inspired by the MV One Round Vietnam (Photo: Bao Ngoc).

“Music and cuisine both have the magical power to connect, touch people’s hearts and evoke beautiful memories. I am very happy to accompany Bao Ngoc - a brand with a rich tradition - in the 2025 Mid-Autumn Festival campaign.

Hopefully through this combination, each box of cake will not only be a gift, but also carry national pride and the spirit of reunion, just like the message I always convey in my music," singer Tung Duong shared.

This year, Bao Ngoc also launched the Mid-Autumn Festival cake collection with three unique product lines: Thu An Collection, Traditional Collection and Vietnamese Identity Collection.

In particular, the Vietnamese Identity Collection is a highlight, inspired by the MV One Round of Vietnam performed by singer Tung Duong. The image of Vietnam's land and people is delicately depicted through the packaging design, combined with the rich traditional flavor of the cake, becoming a meaningful gift of gratitude for relatives, partners and customers.

Vietnamese Identity Mooncake Collection (Photo: Bao Ngoc).

In parallel, the Thu An collection brings a warm, peaceful feeling to family gatherings, while the Traditional collection preserves the familiar flavors that have been associated with Mid-Autumn memories for many generations.

Three collections, three different flavors but all share the same spirit, which is to cherish traditional values, while bringing a sophisticated, luxurious experience for this year's reunion season.

Source: https://dantri.com.vn/kinh-doanh/tung-duong-la-dai-su-thuong-hieu-bo-suu-tap-banh-trung-thu-2025-cua-bao-ngoc-20250925150836003.htm