Revealing the reason why NCB Bank accompanies the MV 'Vietnam

After only 12 days of release, the song has reached over 3 million views, taking the No. 1 position on YouTube Music Vietnam Daily Chart, Zing Chart real-time and Zing MP3 Chart. The song also reached over 30 million listens and background music usage, creating a "storm" on social networks, being played not only in big events, but also in simple everyday moments.

First collaboration, but the resonance between billion-view musician Nguyen Van Chung and Divo Tung Duong's powerful voice has become a guarantee for a quality product.

The precious pieces that make up the soul of the MV

In the new MV, music and images blend smoothly to recreate a Vietnam in the new era - beautiful, full of inner strength and self-reliance. The footage in the MV was selected by director Vo Hong Thang at locations symbolizing golden milestones such as Ho Chi Minh Mausoleum, Hanoi Flag Tower, to new tourist landmarks bringing Vietnam to the world such as Ha Long Bay, Golden Bridge, Fansipan sacred peak, Kissing Bridge..., not only making the MV more impressive, but also reminding of a country in transformation: simple but heroic, calm but bright, full of faith and aspiration to reach far.

The MV not only depicts the beautiful image of a growing Vietnam, the Vietnamese spirit with indomitable and resilient people, but also conveys the aspiration that Vietnam will become the new dragon of Asia, turning every challenge into an opportunity to reach out to the ocean. The lyrics and melody of the song bring to the listener feelings of pride and national pride.

The MV incorporates many iconic images and new tourism landmarks to bring Vietnam to the world.

One of the climax moments is the scene where Tung Duong puts his hand on his heart and looks straight at the fluttering national flag at Ba Dinh Square, not only inspiring viewers with strong national pride but also like a "silent oath": ready to step forward to build a prosperous Vietnam. The MV is a typical example of visual storytelling, the way young people express their patriotism and Vietnamese spirit creatively and emotionally.

When music beats in sync with the brand

What surprised many audiences was that behind the MV "Vietnam - Proudly stepping forward to the future" there was not only the collaboration of Nguyen Van Chung and Tung Duong, but also the accompanying mark of a business: National Citizen Commercial Joint Stock Bank (NCB).

“One of the special catalysts that came to me was when I had the opportunity to listen to the leaders of NCB share about the message “Proudly stepping into the future” that is being widely spread at this bank during the country’s historical days, which is also the 30th anniversary of the bank’s establishment. It is a simple but profound idea, reflecting the aspiration to accompany the nation’s development that I feel very much in tune with, and want to continue spreading through my music”, musician Nguyen Van Chung shared.

The image of NCB Bank appears subtly in the MV as if connecting NCB's 30-year journey in harmony with pride.

NCB bank representative said that NCB is very happy and proud to have had the opportunity to be one of the accompanying businesses, contributing to praising the country through music on the occasion of the 80th anniversary of National Day.

“The message that the song "Vietnam - Proudly Stepping Forward to the Future" brings is also what NCB wants to convey and spread to the community. That is the spirit of moving forward, strongly transforming in the new era of the country to create a bright future. With the desire to accompany the country's constant change and development, with the spirit of creativity and pioneering, NCB is ready to enter a new phase, proudly continuing the achievements to bring sustainable values to the community and contribute to the process of creating a bright future for the country", said Mr. Ta Kieu Hung - General Director of NCB.

In particular, in the MV, besides the melody and lyrics, the subtle appearance of the image of the NCB building brings a new layer of meaning: the development journey of Vietnamese enterprises is also a part of the prosperous picture of the country. It is a commitment to accompany the country on the path to entering a new era of prosperity.

The MV was released right at the time when NCB celebrated 30 years of development, also with the message "Proudly stepping into the future"

The combination of Nguyen Van Chung, Tung Duong and NCB with “Vietnam - Proudly Stepping Forward to the Future” also represents a rare intersection: a patriotic musician, a Divo who always wants to use his voice to praise the Fatherland and a bank that always aspires to accompany the country's development and pioneer in developing innovative financial products, associated with love and pride of the Vietnamese people.

It is that harmony that creates the special value of the song, making it not only resonate as a piece of music, but also spread as a promise for the future.

Le Thanh

Source: https://vietnamnet.vn/he-lo-ly-do-ngan-hang-ncb-dong-hanh-mv-viet-nam-tu-hao-tiep-buoc-tuong-lai-2440180.html