VNPAY was honored as "Strong Vietnamese Brand 2025"

On October 2, at the "Strong Vietnamese Brand 2025" award ceremony, leading fintech enterprise VNPAY was in the Top 10 pioneering innovative brands.

Ms. Nguyen Anh Tuyet - Deputy General Director of VNPAY - received the award for pioneering innovative brand 2025

The award, organized by Vietnam Economic Magazine (VnEconomy) in collaboration with the Institute for Policy and Strategy Studies (Central Policy and Strategy Committee), is selected based on many criteria such as business growth, brand value, innovation, sustainable governance and contribution to the community.

Ms. Nguyen Anh Tuyet - Deputy General Director of VNPAY - shared: "This award recognizes the efforts of nearly two decades of the VNPAY team, and at the same time motivates us to continue developing many modern products and services, contributing to the national digital transformation process.

VNPAY is determined to take technology as the foundation, customers and partners as the center, aiming to accompany the sustainable development of Vietnam's digital economy."

Nearly two decades of building digital payment infrastructure

Established in 2007, when fintech (financial technology) was still a new concept in Vietnam, VNPAY was steadfast in its orientation of building modern, safe and convenient payment services and software solutions. 18 years later, VNPAY has become a leading fintech unit in the market, cooperating with more than 40 domestic and foreign banks and payment organizations.

If digital wallet is a "revolution" in the finance - banking industry, then VNPAY is one of the fundamental infrastructures, creating connections between banks - businesses - users.

In the digital age, technology becomes a measure of brand strength. VNPAY soon applied AI, Big Data, Blockchain, and cloud computing to create a series of breakthrough solutions: eKYC (electronic identification) changes the way to open a bank account; mobile banking/omni-channel banking enhances the digital banking experience, allowing users to transact, pay, and access a series of financial and consumer services with just one application; VNPAY-QR contributes to shaping cashless payment habits; biometric technology and Soft OTP enhance transaction security.

VNPAY pioneers the trend of integrating life utilities into banking applications

The big difference between VNPAY and many fintech businesses is its strategy of developing a multi-dimensional ecosystem, reaching every need in life.

VNPAY has launched an initiative to integrate convenient life services into banking applications, turning mobile banking from a basic financial tool into a multi-utility digital platform.

This move has opened a new trend, helping mobile banking in Vietnam not only keep up with but also surpass many countries in the region, even going ahead in terms of diversity and depth of experience.

Utility ecosystem on banking applications

With this initiative, VNPAY has created a competitive advantage for domestic banks, while shaping a new standard for mobile banking, making Vietnam one of the pioneering markets for digital finance in the region.

A day with VNPAY services can start by calling VNPAY Taxi, traveling long distances by booking train or bus tickets, plane tickets, hotel rooms; booking movie tickets in the evening, playing golf or watching football on the weekend. In addition, customers can pay bills, top up phone cards, and shop online on VnShop in just one application.

Accompanying businesses on the journey of comprehensive digital transformation

In addition to serving tens of millions of end users, VNPAY also nurtures an aspiration to support Vietnamese businesses in comprehensive digital transformation. VNPAY shapes a strategy to bring a diverse ecosystem of solutions, both meeting operational needs and in line with modern digital management orientation.

From VNPAY-Invoice electronic invoices, VNPAY-CA digital signatures, VNeDOC electronic contracts to payment gateways, VNPAY-PhonePOS..., VNPAY provides a complete package of tools to help businesses digitize processes, save costs and ensure compliance with Government regulations.

These solutions are especially useful for small and medium-sized businesses – where the need for operational optimization is linked to the requirements of transparency, safety and efficiency.

VNPAY's solution to turn phones into POS machines is popular with many stores.

A notable milestone is that VNPAY became the first unit in Vietnam and the 26th in the world to achieve MPoC security certification - the latest international standard for mobile payments.

VNPAY-PhonePOS solution turns phones into handheld POS machines, opening the door to cashless payments from small businesses to large enterprises.

By providing synchronous solutions from finance, administration to operation, VNPAY is accompanying Vietnamese enterprises to move forward in the digital transformation process, contributing to creating a modern, internationally integrated digital economy.

VNPAY has contributed to promoting cashless payments, supporting the Government in implementing the Financial Inclusion Strategy. VNPAY also helps small and medium-sized enterprises access digital technology, expand development opportunities, and at the same time bring consumers a safe and convenient financial and consumer service experience.

On the international level, VNPAY has been cooperating with global payment organizations and partners. This direction is not only to serve domestic users but also to bring Vietnamese financial technology services to international customers.

Thanks to that, VNPAY has been honored many times in major awards, especially twice in a row as Vietnam National Brand and most recently as Vietnam Strong Brand 2025.

“With this year’s theme “Enterprises reach new heights”, VNPAY’s story has demonstrated its strategy of growing through technology, innovation and social responsibility. The 2025 Vietnam Strong Brand Award is therefore not a destination, but an affirmation of VNPAY’s nearly two-decade journey, from a pioneering fintech enterprise to a multi-service digital platform, closely associated with the lives of millions of customers,” said a VNPAY representative.

Source: https://daibieunhandan.vn/vnpay-duoc-vinh-danh-thuong-hieu-manh-viet-nam-2025-10388993.html