Dong Nai Lottery: The journey of competition for sustainable development and community

(DN) - After more than 45 years of establishment and development, Dong Nai Lottery and General Services Company Limited has affirmed its position as one of the typical state-owned enterprises in the field of lottery.

Not only maintaining a stable growth rate, the company also exceeded production and business targets, contributing significantly to the provincial budget revenue and modern urban development.

Effectiveness from internal competition and digital transformation strategy

In 2024, despite many market fluctuations, Dong Nai Lottery and General Services Company Limited still achieved total revenue of VND 5,205 billion, exceeding the annual plan by 102%; profit after tax reached VND 705 billion, paid to the state budget VND 1,956 billion, all of which met and exceeded the targets assigned by the Provincial People's Committee. These figures not only demonstrate effective management capacity, but are also the result of a systematic and consistent emulation movement throughout the entire system.

Issuance Department staff arrange and package lottery ticket stubs. Photo: Phuoc Tho

At the unit, competition is not a slogan, but a driving force for development. The company especially encourages employees to promote initiatives, apply technology and improve processes. In the past 5 years alone, 56 initiatives have been recognized and implemented, bringing about clear results in production and business activities.

“At the company, every individual is a competitive nucleus. Every initiative, no matter how small, is respected and encouraged to be implemented in practice. It is the spirit of innovation that creates practical efficiency in daily work, while spreading positive energy, stimulating initiative and creativity throughout the system" - Ms. Duong Thi Kim Loan, Head of Legal and Internal Control Department of Dong Nai Lottery and General Services Company Limited shared.

The prize payment room counts and stores winning lottery tickets. Photo: Phuoc Tho

Along with that, promoting digital transformation is identified by the company as a strategic step. In the past time, the unit has coordinated with technology partners to deploy QR code printing on each lottery ticket to manage from issuance to prize payment, improve transparency, limit risks and prevent counterfeit lottery tickets. This is an important step in modernizing traditional lottery issuance.

Not only focusing on internal strength, the company also pays special attention to the system of 78 level 1 agents spread across the southern provinces and cities. Agent support policies are always flexibly adjusted according to the market, ensuring fair rights and promoting business efficiency for the "extended arms" of the enterprise. From convenient payment, debt support, to receiving and promptly handling feedback from the base, all show the companionship and shared responsibility with distribution partners.

Ms. Nguyen Thi Thuy Duong, owner of Nhat Hoan lottery agent, Dong Nai province shared: As one of the long-standing agents, I highly appreciate the companionship and support from Dong Nai Lottery and General Services Company Limited. The company always creates favorable conditions for agents from ticket distribution, payment to commission policies that are clear, transparent and comply with financial regulations. Not only is it a reputable partner in business, the company has also coordinated with agents many times to carry out social security activities, support the poor, and street lottery ticket sellers in difficult circumstances. That is what makes us more attached and trust in the business.

Ms. Nguyen Thi Thuy Duong, owner of Nhat Hoan lottery agency, has been with Dong Nai traditional lottery for over 45 years. Photo: Phuoc Tho

Counting lottery tickets at level 1 agents. Photo: Phuoc Tho

From business performance to community responsibility

Not only has Dong Nai Lottery and General Services Company successfully fulfilled its budget obligations, it has also demonstrated its profound social responsibility through a series of influential social security programs.

In 2024, the company's total budget for social work will reach more than 10.4 billion VND. This is not just a number, but a concrete expression of a humane business philosophy: businesses exist not only to make a profit, but also to share and serve the community. From programs to build solidarity houses for poor households, give scholarships to students in difficult circumstances, and support medical equipment for district hospitals, all are implemented methodically, to the right target, at the right time.

Mr. Nguyen Cong Duc, General Director of Dong Nai Lottery and General Services Company Limited, presented gifts to poor households on the occasion of Lunar New Year 2025. Photo: Phuoc Tho

The recent sponsorship of more than 7 billion VND to equip Long Thanh Regional General Hospital with machinery is a clear demonstration of the spirit of "enterprises accompanying community health". "For us, social security activities are not only a responsibility, but also a long-term commitment in the sustainable development strategy of the enterprise. Each house built, each medical equipment donated or each scholarship sent to children in difficult circumstances is a way for the company to share business results with the community, in line with the spirit of "lottery - construction for people". We believe that a business is only truly strong when it accompanies the development of society and will continue to persevere on that path in the future" - Mr. Nguyen Cong Duc, General Director of Dong Nai Lottery and General Services Company Limited said.

Activities to care for social security and support the poor are always focused on by Dong Nai Lottery and General Services Company Limited. Photo: Phuoc Tho

In addition, the company also cooperated with the Red Cross of Dong Nai province to give thousands of Tet gifts, calendars, lucky money envelopes and slippers to street lottery ticket sellers. The attention to each individual in the system not only shows the beauty of morality, but also builds sustainable trust for the brand.

Innovate to lead, compete to break through

In the context of the increasingly competitive and rapidly changing lottery service market, Dong Nai Lottery and General Services Company Limited Identify 3 pillars of development in the coming time: Strong digital transformation - Caring for workers' lives - Maintaining partner trust.

Regarding digital transformation, the company will continue to synchronously deploy digital management solutions, improve the efficiency of issuance and payment management, and ensure information security throughout the system. The application of QR codes is just the first step in a long-term roadmap to build a modern, transparent lottery system that is close to international trends.

In addition, data analysis, market behavior assessment and consumer trend updates will also be promoted to optimize business operations and serve customers better.

Mr. Nguyen Cong Duc added: “In the coming time, internal emulation work will continue to be renewed in content and diversified in form to create real motivation. Each officer and employee is a nucleus of innovation. Each initiative and contribution is recognized, creating a positive ripple effect throughout the enterprise.”

With the solid foundation built and the spirit of constant competition, the company will continue to be the leading flag of the state-owned enterprise sector in the province.

Dong Nai Lottery and General Services Company Limited will continue to innovate the method of organizing emulation, linking emulation directly with professional tasks. Photo: Phuoc Tho

Standing firm in the face of challenges, innovating in thinking, and being flexible in action is the way the company continues its journey of “lottery construction” not only building infrastructure but also building trust, hope and community values. Today’s efforts are the foundation for tomorrow’s breakthrough. With the determination to innovate comprehensively, Dong Nai Lottery and General Services Company Limited is gradually realizing the goal of becoming a model enterprise, both economically efficient and a pioneer in social responsibility, for a comprehensively developed Dong Nai, for a more sustainable and humane Vietnam.

Le Duc - Phuoc Tho

Source: https://baodongnai.com.vn/kinh-te/202510/xo-so-kien-thiet-dong-nai-hanh-trinh-thi-dua-vi-phat-trien-ben-vung-va-cong-dong-b2f1066/