2023 is the year of record decline in smartphone sales

According to BGR , these are preliminary figures from CR's latest "Global Smartphone Shipment Forecast" report. The research firm expects smartphone sales to fall 6% to 1.15 billion units, the lowest level in a decade, due to an expected economic shift in China at the beginning of the year and North American consumers' hesitation to upgrade their devices.

Consumers are increasingly extending the time between smartphone upgrades.

CR, however, is predicting a better fourth quarter thanks to the launch of the iPhone 15 series, which is a great opportunity for carriers to attract customers. And with a large number of users using the iPhone 12 combined with promotions, Apple has a great opportunity to improve sales.

CR hopes that 2023 could mark the beginning of a new era for Apple as a "resilient premium company." As users take longer to upgrade their smartphones, Apple hopes this will be another supercycle where iPhone 12 customers are ready to upgrade to the latest models. Previously, the iPhone 12 was a smartphone that impressed with OLED screens on all models, 5G support and Night Mode.

Those upgrading to the iPhone 15 series will get a new Dynamic Island cutout, a new model to choose from (Plus instead of mini), an advanced chip, a USB-C port, more storage for the same price, a 48MP main camera...

For those planning to buy the Pro model, Apple now offers ProMotion and Always On Display. In addition, this product line is also said to bring camera improvements, the A17 Bionic chip and especially the periscope lens camera for 6x optical zoom on the iPhone 15 Pro Max. This will help Apple's product compete better in camera power compared to Android smartphones that already have periscope cameras on the market.

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