Everyone is happy

- Recently, a bank jumped in to sponsor a rather large music program. Of course, there were other co-sponsors and a soft drink brand. So does that mean that the interest in culture among the financial community has increased?

- The core benefit of money business is still profit, nothing else. Cultural events for young people will attract public attention. When the sponsor is a bank, their non-term deposits (CASA) will immediately increase sharply. Mobilizing money at low cost in a short time, the bank's gross profit increases dramatically. If the profit increases by 20%, how can one not be greedy?

- Besides CASA, what other benefits?

- In addition to mobilizing capital at low cost, banks can also expand their current and near future customer base. The group of young customers, quick spenders, and those who prefer to use service utilities associated with new technology are increasingly important. Increasing brand recognition among young people does not only bring credit growth.

- I understand, the lives and assets of young people like that will be more attached to the bank. Before that, the bank also accompanied A-list singers or music events. When the sponsor cleverly arranges so that all parties participating in the event are satisfied, everyone is happy.

CROSSED TU

Source: https://www.sggp.org.vn/ai-cung-duoc-vui-post813478.html