AI helps make perfume in just... 2 days

Not only can AI concoct perfumes in record time, it can also open up a future where scents can be personalized to mood, season, or even music taste.

AI is increasingly involved in the perfume making process

AI is being used by many perfume startups to analyze, recommend, and simulate scent formulas based on big data. The system does not have a sense of smell, but can "smell" using algorithms, predicting the user's emotional response and optimizing each choice.

What was once the prerogative of seasoned “perfumers” is now being recreated using deep learning models, ushering in a future where perfumes can be personalized to mood, season, or even music taste.

AI simulates emotions using scent data

According to Tuoi Tre Online 's research, the technology behind this trend is machine learning models, models trained on data describing flavors, user perceptions, market classification and usage context.

Instead of directly sensing smells, AI "understands" through vector models: Each fragrance component such as bergamot, sandalwood or jasmine is represented by parameters related to scent retention, diffusion, layers and emotional response.

Deep learning allows AI to detect complex relationships that are difficult for a human perfumer to recognize through mere experience. For example, the system might notice that younger people in warmer climates tend to prefer light citrus notes combined with musk, and suggest optimal blends for that market. AI can also detect combinations of scents that have never been combined before, but have the potential to create a strong impression.

What’s special is that the system not only analyzes the ingredients, but also simulates user reactions . A recipe doesn’t need to be real to test. AI can run thousands of simulations based on artificial data, selecting the most viable recipes for final physical testing. A process that used to take months is now measured in days.

One of the most prominent examples of this trend is Osmo, a US start-up that specializes in applying AI to fragrance creation. They developed a model that analyzes emotional responses combined with digitizing scent molecules, thereby shortening the perfume creation process to 48 hours. Osmo has widely publicized this achievement, not only as a technical step forward but also as a message of innovation in the traditional and artisanal perfume industry.

Not only Osmo, leading fragrance corporations such as Givaudan, DSM-Firmenich, IFF and Symrise have also integrated AI into the creative process. IBM collaborated with Symrise to develop Philyra, the AI ​​system that helped O Boticário (Brazil) launch a perfume formulated by artificial intelligence. Givaudan uses Carto, a data-driven fragrance recommendation platform, to support professional perfumers to optimize their creativity.

Customize fragrance according to mood, weather, personality

The combination of AI and user behavior data opens up unprecedented personalization possibilities in the perfume industry. Some platforms now allow users to input their preferences, usage times, even… music playlists, and the system will recommend suitable scents .

Emotions like “want to relax”, “need confidence”, “getting ready for a date” can all be assigned to corresponding scent combinations that the AI ​​has learned from previous user behavior.

In some early markets, fragrances can also adapt to the weather: rain suggests warm scents, sunny ones switch to light, fresh scents. Some personal devices are experimenting with combining AI with biosensors to tailor scents based on heart rate or stress.

Unlike mass production, this process allows for small quantities to be produced on a per-order basis, but is still fast and precise thanks to automated optimization. Users can experience a personalized fragrance and a sense of exclusivity in each bottle of perfume.

AI redefines the fragrance creation process

Contrary to fears that AI will replace the art of perfumery, the reality is that this technology mainly plays a role in accelerating and expanding the scope of creativity. Perfumers can now use AI as a partner to help sift through hundreds of formulas in just a few hours, finding unique and reasonable options to perfect.

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TUAN VI

Source: https://tuoitre.vn/ai-giup-dieu-che-nuoc-hoa-chi-trong-2-ngay-20250701105034927.htm