From April 24 to May 31, 2025, Saigon Co.op has implemented launched the community campaign "Journey of Happiness" through 50 localities across the country. On this journey across Vietnam, tens of thousands of customers participated in the check-in and photo taking with the national flag, spreading the message of patriotism, national unity and pride. For each smile photo recorded directly or sent via the online platform, Saigon Co.op contributed 5,000 VND to social projects through the Co.op Cares platform.
The campaign is not only an activity to connect customers with the brand but also an opportunity to celebrate major holidays of the year with the whole country. At each stop, in addition to taking photos, Saigon Co.op also coordinates with the locality to organize special cultural programs such as historical reenactments in Quang Tri, Central Highlands gong performances, amateur music in Ben Tre ... Thereby contributing to promoting the image of people, regions and OCOP products typical of each locality.
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The Vietnam Map made from 50,000 photos of happy smiles taken with the National Flag has been officially recognized as a Vietnamese record by the Vietnam Records Organization - Vietkings. The record was awarded to the unit within the framework of the Gala event "Continuing Pride - Origin of Happiness", continuing the 35-year journey of bringing happiness to Vietnamese families and welcoming the 30-year milestone of Co.opmart - Friend of every home of Saigon Co.op taking place on the evening of June 26, 2025 at the Reunification Palace, Ho Chi Minh City.
Saigon Co.op would like to thank tens of thousands of customers who have accompanied us on the journey of spreading Vietnamese values. This record does not only belong to Saigon Co.op, but is the result of connecting millions of hearts - where the National Flag and smiles together create a symbol of solidarity, love and hope for the future.Source: https://saigonco-op.com.vn/tin-tuc/tin-saigon-co-op/ban-do-viet-nam-ghep-tu-50-000-buc-anh-nu-cuoi-hanh-phuc-chup-cung-quoc-ky-cua-saigon-co-op-xac-lap-ky-luc-quoc-gia-
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