ITB Asia Singapore, organized annually by Messe Berlin, is a place where tourism agencies, destinations, airlines, hotels, travel companies, tour operators and travel technology businesses meet, expand cooperation and develop international business opportunities.

Danang tourism industry booth at ITB Asia 2025 fair.
Within the framework of the ITB Asia 2025 fair, the Da Nang tourism industry organized a booth with the theme "New Da Nang - New Experience". The booth focused on updating information on new products and services, with the highlight being the journey to experience the World Cultural Heritage of Hoi An Ancient Town, My Son Sanctuary, and Ngu Hanh Son scenic spot.
Introducing the city's strong tourism products such as MICE tourism, luxury resort tourism, golf, green tourism, sea and island tourism; showing video clips introducing destinations, tourism products and services; displaying handicraft products, OCOP products, local specialties; mini game activity "Lucky Wheel" with many attractive gifts to bring interesting experiences to partners and visitors to the booth.
At the same time, introduce the tourism stimulus program with the 3 passports of Da Nang food tour, Heritage tour and Green tour; policies to attract Mice tourists, wedding tourists to Da Nang and a series of festivals - cultural, sports and tourism events at the end of 2025 and 2026; a connecting space for tourism businesses to meet, introduce products, find customers and partners in the Asia - Pacific region.

International partners learn information at the booth of Da Nang tourism industry.
According to the Department of Culture, Sports and Tourism of Da Nang, participating in the ITB Asia 2025 fair aims to promote and introduce information, images of culture, people and destinations of Da Nang at a large-scale international tourism event. Thereby positioning the new destination "New Da Nang - New Experience" on the regional and world tourism map.
In particular, strengthening connections with global travel partners, airlines and tourism businesses. Along with the expansion of direct flights from major Southeast Asian cities to Da Nang, it promises to bring many interesting experiences and attract more and more tourists to Da Nang in the near future.
It is known that Singapore is one of the top markets for Southeast Asian tourists to Da Nang. In the first 9 months of 2025, the city welcomed nearly 70,000 Singaporean visitors. Currently, there are 21 flights/week from Singapore to Da Nang operated directly by Singapore Airlines and Vietjet Air. It is expected that by the end of October 2025, Scoot Airlines will open a new route from Singapore to Da Nang.
Source: https://doanhnghiepvn.vn/kinh-te/da-nang-tham-du-hoi-cho-thuong-mai-du-lich-tai-singapore/20251015113434981
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