Brand Finance 's "Vietnam 100 2025" report said the total brand value of the top 100 Vietnamese brands this year reached 38.4 billion USD. This figure decreased by 14% compared to last year due to the challenging economic situation .
The total value of the top 100 brands decreased , but some sectors still grew significantly, such as automobiles ( 49 %), real estate ( 27%), logistics (25%), air transport ( 15% ) and technology (10 % ). This shows the adaptability of businesses amid general economic challenges .
FPT is the only IT company in the top 10 of the Vietnam 100. FPT's brand value increased by 18% to 1.2 billion USD thanks to the expansion of digital services and technological innovation.
" Vietnamese brands show resilience despite the downward trend in brand value across the market , " said Alex Haigh , Asia - Pacific Managing Director of Brand Finance .
Every year , Brand Finance surveys 6,000 of the world's largest brands and publishes more than 100 reports, ranking brands across sectors and countries . The 100 most valuable and powerful brands in Vietnam are included in the " Brand Finance Vietnam 100 2025 " report.
In 2024, Brand Finance valued the FPT brand at 995 million USD. The corresponding figure for 2023 is 594 million USD.
Source: https://fpt.com/vi/tin-tuc/tin-fpt/thuong-hieu-fpt-tang-18-phan-tram
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