Responding to the Campaign "Vietnamese people prioritize using Vietnamese products": Creative, strong spread

In Gia Lai, the program not only contributes to promoting local products but also creates momentum for sustainable socio -economic development.

Attraction from new models

After more than 1 month of trial operation, on September 20, the store introducing and selling agricultural products, typical foods, and OCOP products of the province at 111 Le Hong Phong Street (Quy Nhon Ward) officially opened and received a lot of support from customers.

The store introducing and selling agricultural products, typical foods, and OCOP products of the province at 111 Le Hong Phong Street (Quy Nhon Ward) attracts many visitors and shoppers.
**Photo: H.Yen**

The first “Common Store from Producers” model was jointly implemented by 13 OCOP entities, with hundreds of typical products: rice paper, honey, fish sauce, cashew nuts, coffee, soursop tea, dried beef, dried rice vermicelli, tuna, seafood, etc.

Mr. Nguyen Thiem - Director of Nguyen Thiem One Member Co., Ltd. (Ia Chia commune) shared: "I bring to the store many items such as pepper, cashew nuts, coffee. The products are of high quality but the business's promotion organization is still limited. Thanks to the support of the OCOP Gia Lai community group, we have the conditions to bring the products closer to consumers."

Ms. Truong Thi Xuan Hoa - Director of Truong Gia Food Company Limited (Belfoods, An Nhon Nam Ward) also said: "A shared store is the desire of many OCOP enterprises. This model not only optimizes costs but also creates an ecosystem of producers to develop together, spreading the value of hometown products".

Along with stores, the system of markets, supermarkets and shopping malls in the province is also an important distribution channel. The whole province currently has 184 markets, 4 shopping malls and 8 general and specialized supermarkets operating effectively with 50-97% of products being Vietnamese goods.

Many big brands such as Sachi, Dalop, Thai An, and Vidata have established sales teams and organized product trials at markets, contributing to bringing Vietnamese goods closer to the people.

Promoting products of IPP Sachi Joint Stock Company (Bong Son Ward) at commune and ward markets in the province. **Photo: H.Yen**

Mr. Nguyen Huu Vinh - Director of IPP Sachi Joint Stock Company (Bong Son Ward), shared: "We are honored to be one of the 7 units in the province recognized as High Quality Vietnamese Goods. Although we export many products to Korea and the US, we still set up more than 200 retail points across the localities to serve the domestic market."

Affirming the strength of Vietnamese goods

From 2019 up to now, in order to deepen the campaign "Vietnamese people prioritize using Vietnamese goods", the province has implemented many trade promotion activities, introducing Vietnamese products to people, especially in remote, border areas and Ratanakiri province (Cambodia).

The programs “Bringing Vietnamese goods to the countryside”, “Quintessence of Vietnamese goods”, “Proud of Vietnamese goods”, “Model women shopping for Vietnamese goods”… have brought practical results, creating conditions for people to access genuine, safe and quality goods.

A bright spot is the linkage of the campaign with the OCOP program. To date, the province has 671 OCOP products recognized, of which 91 products are 4-star and 580 products are 3-star. This is a testament to the drastic participation of all levels and sectors and the continuous efforts of enterprises, cooperatives and business households.

Mr. Nguyen Ngoc Luong - Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial Vietnam Fatherland Front Committee - said: Along with product development, propaganda work, honoring and praising businesses and individuals with outstanding achievements are also focused on.

Thereby, contributing to arousing national pride, changing consumer habits, encouraging people to prioritize choosing Vietnamese products. The campaign also helps control inflation, stabilize the market, and increase total retail sales of goods and services.

In the context of deep integration, improving quality, building brands and expanding consumer markets are inevitable requirements. The campaign "Vietnamese people prioritize using Vietnamese goods" continues to be an important bridge between businesses and consumers, creating a solid foundation for Vietnamese goods to affirm their position, accompanying the local socio-economic development.

Source: https://baogialai.com.vn/huong-ung-cuoc-van-dong-nguoi-viet-nam-uu-tien-dung-hang-viet-nam-sang-tao-lan-toa-manh-me-post567880.html