Logistics and digital transformation: SATRA's smart strategy

With methodical steps and strategic vision, SATRA's application of new technology and maximum automation of operating processes has strongly promoted the strategy of developing smart and modern logistics, ensuring connectivity as well as the ability to coordinate the domestic and export supply chain in the super city 'New Ho Chi Minh City'.

Binh Dien Market plays an important role in connecting goods from many regions with the largest consumer market in the country. (Photo: SATRA)

Logistics strategy - a solid "support" for businesses

After merging with Binh Duong and Ba Ria - Vung Tau , Ho Chi Minh City became a new megacity with a large area of over 6.7 thousand km², 3 times larger than before, more than 13 million people, GRDP increased about 1.5 times. With unprecedented economic potential, Ho Chi Minh City is expected to reach the world level.

Saigon Trading Group - One Member Co., Ltd. (SATRA) has always been known as one of the key trade and service enterprises in Ho Chi Minh City. From retail systems, green supply chains to regional connection programs, SATRA has made an important contribution to stabilizing the market and bringing essential goods to consumers.

The expansion of administrative boundaries has created both opportunities and challenges for retail businesses such as SATRA, a key state-owned enterprise of Ho Chi Minh City with the mission of contributing to the realization of the city's comprehensive and sustainable development goals. SATRA has the opportunity to access new sources of customers, expand regional links, and deeply connect the product supply chain.

Binh Duong Warehouse has become a highlight in SATRA's logistics chain since 2024. (Photo: SATRA)

However, businesses also face difficulties such as fiercer competition from many retail brands, increased transportation costs or risks in the supply chain to ensure a stable source of goods in a large area.

In that context, SATRA sets the goal and determines that the logistics development strategy will be a solid foundation for the sustainable development of the enterprise. Accordingly, the development strategies of the enterprise will focus on repositioning the distribution system in a smarter, more modern direction, determining the role of logistics is no longer a "logistics" issue but a "backbone" that requires the efforts and determination of the entire enterprise.

Digital transformation is an important driving force for SATRA to improve its services, especially in the retail sector. (Photo: SATRA)

“The expansion of administrative boundaries creates both opportunities and challenges in logistics strategy, requiring SATRA to become a modern distribution unit in a larger area, capable of coordinating supply chains for both domestic and export markets,” the SATRA representative emphasized.

Ho Chi Minh City is expected to become a multi-centered megacity: the leading economic - financial - technological - smart logistics center in Southeast Asia. To realize this vision, the city needs a systematic, long-term planning strategy, with the support of businesses and the community.

Accompanying the city, SATRA aims to be the center for connecting and standardizing the supply chain, a "bridge" between the commercial sector and public transport, integrating with the digital urban economic vision and in line with the development orientation of the City's logistics industry, contributing to stabilizing the goods market, reducing the risk of disruption of essential goods, and bringing the highest benefits to consumers.

Investing in cold storage and expanding the supply chain, SATRA increases its ability to serve domestic and export markets. (Photo: SATRA)

Developing smart logistics by applying digital technology

In fact, Vietnam's logistics costs currently account for about 16.5% of GDP, much higher than the global average of 10.6%. Investing in modern logistics infrastructure, from warehouses, yards to transportation systems, is the key for SATRA to optimize operating costs, increase competitiveness and better meet the growing needs of the market. SATRA has realized the smart logistics strategy through a series of specific actions.

First of all, SATRA focuses on developing modern and flexible logistics infrastructure, expanding to industrial parks, suburban areas and rural areas, improving supply chain efficiency, optimizing routes and warehouse management, reducing operating costs, and improving competitiveness...

Next, SATRA focuses on deploying digital technology applications in logistics activities, through the deployment of supply chain management software, which can encode the origin of goods. Recently, SATRA has entered into a strategic partnership with FPT for the period 2025 - 2030 to comprehensively digitally transform the distribution chain.

This will be the foundation for SATRA to increase flexibility in the face of fluctuations in the global supply chain, modernize the supply chain, and meet the needs of the "super city" Ho Chi Minh City in the future.

By 2030, SATRA aims to operate comprehensively on a digital platform, integrating and analyzing big data from all business activities to improve business efficiency and respond quickly to the market.

In addition, the company also invests in developing modern and flexible logistics infrastructure, expanding to industrial parks, suburban areas and rural areas, optimizing routes and warehouse management, and reducing operating costs.

In the field of exporting frozen food products, SATRA will continue to enhance its advantages in agricultural products and processed foods, encourage member units to switch from selling raw materials to deep processing, and increase export value.

SATRA invests in cold storage, expands the supply chain to serve domestic and export markets with a factory system that meets European and international standards, ensuring the ability to export to the EU, US, Japan, Korea, France, Canada and the Middle East, etc.

In addition, SATRA also focuses on upgrading warehouses towards modernization, energy saving, and integrating digital transformation to improve the efficiency of storage and transit of goods. Binh Duong warehouse, upgraded from 2024, has become a highlight in SATRA's logistics chain.

The company also aims to cooperate with professional logistics partners to take advantage of the nationwide transportation network and advanced technology, creating sustainable competitive advantages and best serving the market.

Developing a smart logistics strategy, for SATRA, is not a situational choice, but a strategic step to realize the vision: Building a modern distribution system, enhancing the position of Vietnamese goods in the global value chain and creating new competitive advantages for businesses.

Ha An

Source: https://vtcnews.vn/logistics-va-chuyen-doi-so-chien-luoc-thong-minh-cua-satra-ar968439.html